Pisano Academy - Keep the Tab Open #9: CX is for Customers Who Trust Your Brand

Welcome to the Ninth issue of the Pisano LinkedIn Newsletter! Stay tuned with us as we provide fresh news and information from the experience management world every other week, right here on LinkedIn! ?

We will focus on different topics, mainly on Customer Experience as well as Employee Experience and the Voice of Customer. Of course, this newsletter is not limited to Experience Management only, as you will find inspirational resources that are outside the loop but will be helpful to you professionally. ?

We will share insights from Pisano Academy as well as our guest writers, who will contribute with their knowledge.??

Pisano News:

Experience-Centric Enterprises Event?

Our beloved CX Day is right around the corner! Experience Management is our passion and CX Day is our day to get together and share everything we learned throughout the year.?

?We are working on a full-day CX Day event to gather Experience Management professionals and celebrate together. It indeed can not be called a celebration if our friends, partners and experience management professionals are not with us!?

Save the date as we are planning an exceptional CX Day event this year on 4th October 2022 at 10:45 GMT+3. You can sign up for the event from here!?

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Experience Word to Learn:

Omnichannel?

The term omnichannel describes the situation when there is an interaction between the channels serving the customer. For example, a customer calls the call center and the call center agent creates a record which is also shown on the website or the branch screen. Since all channels represent a single company in the eyes of the customer, communication and coordination among them are very valuable in terms of providing a single brand experience.?

Learn more about Experience Management terms on Pisano Glossary. ?

Pisano Diaries:

Jetpack Compose Guideline Series -9?

Very few Android apps nowadays have a single screen. In actuality, most programs include many screens that the user may move between by using menu options, button presses, and screen movements. Days before the release of Android Jetpack, creating navigation within an app required a significant amount of manual coding because there was no simple way to inspect and arrange potentially complicated navigation paths.??

Read this article from our engineering team for an overview of Compose navigation.?

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What to See:

Unlocking The Secrets to Employee Experience??

Watch Josh Bersin detail his comprehensive research on EX and what is really driving employee needs today. You will also learn about the history of EX and the role of culture, leadership, technology and HR in this massive business area.??

Watch the Video?

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What to Read:

How Influencers Help Build a Better Customer Experience??

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media.??

Today, the choice of influencers can feel as overwhelming as the platforms themselves. Thus, marketing managers must exercise savvy selection compared to years past.?

Check out this article from CMSWire to learn more about influencers’ role in improving Customer Experience.?

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What’s Going on Outside of CX Planet?

Everything Apple announced at its ‘Far Out’ iPhone event?

It is Apple event day, which means new hardware galore. New iPhones! New Apple Watches! New AirPods! And iOS 16!?

Check out this article from TechCrunch to read a summary of the most important parts of the Apple Event for easy skimming.?