Pisano Academy - Keep the Tab Open #46
Welcome to the forty-sixth issue of the Pisano LinkedIn Newsletter! Stay tuned with us as we provide fresh news and information from the experience management world every other week, right here on LinkedIn!
We will focus on different topics, mainly on Customer Experience as well as Employee Experience and the Voice of Customer. Of course, this newsletter is not limited to Experience Management only, as you will find inspirational resources that are outside the loop but will be helpful to you professionally.
We will share insights from Pisano Academy as well as our guest writers, who will contribute with their knowledge.
The Rise Of Experience-Fueled Growth
High-performing leaders prioritize experience-fueled growth, aligning sales, product, marketing, and customer teams around a customer-centric vision.
This supports a growth engine powered by technology optimization and deep customer understanding.
This data-driven approach builds brand loyalty, boosts buyer and customer reputation, and unlocks consistent, profitable growth in 2024 and beyond.
CX Word of the Day
Recommendation
The action of suggesting a service or product to other people and recommending it. When looking for a place to stay on a holiday or to eat in a restaurant, the vast majority of people decide based on the reviews and ratings of people who have previously stayed there and dined at that restaurant. In such a world, the importance of making customers happy and getting them to recommend the products and services they receive to the people around them is getting more and more important.
Customer Experience Metrics: 3 Steps That Drive Growth
CMOs want to make CX investments that will drive the most growth and loyalty, but they often lack the right customer experience metrics to make these decisions.
A CX measurement strategy should help the organization connect the dots between business-driving customer behaviors, such as renewal of contracts and repeat purchases, and how customers feel.
There are three steps that CMOs can take to become successful in delivering customer experiences that add value for both the customer and the organization.
The Changing Face of the C-Suite: Older, More Diverse and More Experienced
领英推荐
The biggest story inside the corporate world has always been who is going to get the top jobs.
Human resources used to control that with succession plans, something that is less true now that hiring is decentralized. But getting the top job is still the biggest story around.
What can we say about who is getting these jobs and where are those people coming from? Knowing that may help us influence the decisions, even if we do not control them.
EX Word of the Day
Employee Life Cycle
A cycle that ensures that the career time of the employees in a particular organization is divided into phases and managed by the Human Resources teams. It generally consists of 6 phases. These phases are referred to as Attraction, Recruitment, Onboarding, Development, Retention, and Separation.
What's the ROI of Employee Experience?
Investing in employee experience isn't just a feel-good measure; it's a strategic move with demonstrably positive outcomes.
Happier, more productive employees lead to increased organizational output, while recognition as a top workplace attracts and retains talent, reducing costly turnover.
The financial benefits are clear: lower turnover, higher revenue per employee, and greater overall profitability position companies for outperformance in the competitive landscape.
OpenAI’s Sora Turns AI Prompts Into Photorealistic Videos ???
The text-to-video AI landscape is heating up, with established players like Google and rising stars like Runway showcasing their own innovative projects.
However, OpenAI recently threw its hat in the ring with Sora, a text-to-video model that boasts impressive photorealism and the ability to generate video clips up to a minute long, setting it apart from the competition.
We already know that OpenAI’s chatbots can pass the bar exam without going to law school. Now, just in time for the Oscars, a new OpenAI app called Sora hopes to master cinema without going to film school. ??