Pisano Academy - Keep the Tab Open #38
Welcome to the thirty-eighth issue of the Pisano LinkedIn Newsletter! Stay tuned with us as we provide fresh news and information from the experience management world every other week, right here on LinkedIn!
We will focus on different topics, mainly on Customer Experience as well as Employee Experience and the Voice of Customer. Of course, this newsletter is not limited to Experience Management only, as you will find inspirational resources that are outside the loop but will be helpful to you professionally.
We will share insights from Pisano Academy as well as our guest writers, who will contribute with their knowledge.
Everything You Need to Know about Net Promoter Score
For every business, whether a small shop on the corner of a local street or a famous enterprise with branches all around the globe, nothing is more valuable than a loyal ambassador who promotes it. This ambassador can either be a customer who talks about his experience with the business wherever he goes and attracts potential other customers or an employee who enjoys the culture and atmosphere so much that he tries to convince others to join him in the company.
Nowadays, these ambassadors, or better be said, promoters, are considered among the most vital needs of any business. They help businesses grow in popularity, help them increase in profit and overcome different challenges. This is why a high number of companies are striving in the path of turning a simple employee or a customer into a loyal promoter.
But how can we, as a business looking for a way to improve our CX and EX, measure how satisfied and, even more than that, loyal our customers and employees are? How can we improve the level of loyalty they have right now to ensure our business has ambassadors promoting their amazing experience everywhere they go?
Learning Mindset??
A view of life that believes that every experience contributes to development by seeing life’s experiences as learning opportunities.?
Learn more about Employee Experience terms on Pisano EX Glossary. ?
Right Skills, Right Person, Right Role
A shift from credential-based to skills-based hiring could be a key to filling technical roles amid talent shortages.
领英推荐
With the rise of more technical roles across industries and sectors, and a shortage of people to fill them, skills-based hiring could help organizations access new talent pools. This episode of McKinsey Talks Talent explores the opportunities to do so, with McKinsey partners Bryan Hancock and Brooke Weddle in conversation with global editorial director Lucia Rahilly.
This is What Makes Employees Happy at Work
There are three billion working people on this planet, and only 40 percent of them report being happy at work. Michael C. Bush shares his insights into what makes workers unhappy -- and how companies can benefit their bottom lines by fostering satisfaction.
10 Things You Can Learn from Disney about Creating a Magical CX
Last year, the Walt Disney Company made 84 billion dollar. The film, TV, studio and streaming lines made up 66% ($55B) of the company’s revenue and 34% ($4B) of its operating profit. While the parks and experiences division – which includes cruises, live entertainment and theme parks – made up 34% ($29B) of revenue and 66% ($8B) of the operating profit.
The enchantment behind Disney’s success is no coincidence, of course. It’s the result of a potent blend of storytelling, branding, and crafting unforgettable customer experiences.
What AI Can and Can’t Do — and What that Means for Marketers
It’s no secret that we at Google are excited about the possibilities of AI, and we’re amazed by how much it’s changing the marketing industry. In fact, 80% of advertisers are already using at least one AI-powered Search ads product. And research shows that AI-powered Video Reach campaign mixes on YouTube earned an average return on ad spend 3.7X higher than manually optimized campaigns.
However, while AI is a powerful engine, it still needs you in the driver’s seat to make it work. With that in mind, let’s break down a few things AI can’t do without you and what it can do to multiply your marketing.