Pisano Academy - Keep the Tab Open #30
Welcome to the thirtieth issue of the Pisano LinkedIn Newsletter! Stay tuned with us as we provide fresh news and information from the experience management world every other week, right here on LinkedIn!?
We will focus on different topics, mainly on Customer Experience as well as Employee Experience and the Voice of Customer. Of course, this newsletter is not limited to Experience Management only, as you will find inspirational resources that are outside the loop but will be helpful to you professionally.?
We will share insights from Pisano Academy as well as our guest writers, who will contribute with their knowledge.?
Pisano News: Which Voice of Customer Template Should I Use?
Voice of Customer is one of the most common terms referring to the pieces of feedback given by the customers of a business. These comments, opinions, praises, critics, compliments and complaints are so vital and useful that almost any company all around the globe looks for a way to extract, organize and put them into use. They are now aware of the fact that they can benefit remarkably from the outcome of a VoC campaign, whether in terms of improving customer satisfaction or refining the current strategies.
No matter how you gather the VoC data, the step in which you organize and analyze this data is crucial. That is why many businesses prefer to use a Voice of Customer software or simply use a Voice of Customer template. This can help them avoid any issues caused by misinterpretation and misunderstanding of customer feedback.
In this article from Pisano Academy, we will share an easy-to-use voice of customer template with you.
Experience Word to Learn: Actively Disengaged Employees
Third in the Gallup employee engagement categories. It is used to express employees who are dissatisfied with their job and their employer and openly share their dissatisfaction with other employees.
?Learn more about Customer Experience terms on Pisano EX Glossary .??
What to Read: How to Get Started with HR Benchmarking
Every company wants to know where it stands in relation to its competitors — and where its various teams and departments stand in relation to each other. Is your organization falling behind its peers with regard to employee turnover or engagement? Are there some teams that have adopted innovative processes your business needs to spread organization-wide?
领英推荐
These questions and others can be answered with the effective use of HR benchmarking.
Check out this article from Achievers to explore what HR benchmarking entails and why it might be worth pursuing at your organization.
What to See: Customer Retention 101: How to Increase the Lifetime Value of a Customer
Why is customer retention so important? What is the lifetime value of a customer??These are the questions we are here to answer in this video.
What Else to Read: What CX Leaders Should Know about Artificial Empathy
There was this really fascinating study, recently, where a panel of experts preferred ChatGPT’s responses over physicians’ in almost 79% of the evaluations. On average, OpenAI’s solution also scored 21% higher than physicians for the quality of responses and it was perceived as 41% more empathetic.
Let me repeat that: an AI was perceived as 41% more empathetic than a human. A big reason ChatGPT won out in the study is because the bot’s responses to the questions were longer and more personable than the physicians’ brief, time-saving answers.
Check out this article from Customer Think to see if we have passed a certain barrier in AI where humans are slowly becoming obsolete.
11 AI Video Generators to Use in 2023
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time.
Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.
This article from Hubspot explores 11 different platforms, their features, and how you can best use them in your next video marketing campaign.