Pisano Academy - Keep the Tab Open #13: CX is for Increasing Positive Emotions
Welcome to the Thirteenth issue of the Pisano LinkedIn Newsletter! Stay tuned with us as we provide fresh news and information from the experience management world every other week, right here on LinkedIn! ?
We will focus on different topics, mainly on Customer Experience as well as Employee Experience and the Voice of Customer. Of course, this newsletter is not limited to Experience Management only, as you will find inspirational resources that are outside the loop but will be helpful to you professionally. ?
We will share insights from Pisano Academy as well as our guest writers, who will contribute with their knowledge.??
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Pisano News:?
Pisano Helped Coca-Cola to Collect Omnichannel Feedback for Beloved Loyalty App?
With more than 2,800 products in more than 200 countries, the Coca-Cola Company is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States.??
"Daha Daha" is the loyalty program of Coca-Cola in Turkey which allows its consumers to use the promo codes on the Coca-Cola Turkey branded products to earn points. With that points, customers can easily redeem special offers & gifts. Coca-Cola needed to measure the satisfaction of its Daha Daha users and design a structure that could be easily triggered by specific defined events on the platform.?
Check out this case study to learn more about Pisano’s exciting partnership with Coca-Cola.?
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Experience Word to Learn:
Learning Mindset??
A view of life that believes that every experience contributes to development by seeing life’s experiences as learning opportunities.?
Learn more about Employee Experience terms on Pisano EX Glossary. ?
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Pisano Diaries:
Product Management Team??
The Product Management team in Pisano oversees the entire product lifecycle. Its role is to gather feedback from different channels, either existing customers, new customers or the market itself and to create solutions for problems. In a way, Product Management Team represents the customer within Pisano engaging all related departments to come up with definitions of the products to be developed. ?
Product Management has the responsibility of concentrating, shaping and prioritizing the products that provide concrete solutions to customers’ needs. To achieve a sustainable and healthy release process, the team not only collaborates with customer teams but also with Product Owners and the Engineering team to avoid technical pitfalls on the way. ?
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Current Members:?
What to See:
ROXI- Episode 6?
One for All and All for One!?
In this episode, we will see that experience management is like the famous motto: One for All and All for One, as every member of a company must know what experience their brand provides and how. Improving customer experience is not a responsibility that your CX department carries alone. This is the reason why experience insights have to be spread across an organization supported by active participation on every level, from operational teams to C-level executives.?
Join ROXI to learn all about the outer loop and the inner loop everyone talks about and how an organization should be involved in CX improvement efforts.?
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What to Read:
4 Million NYC Workers Will Now See How Much Jobs Pay Before They Apply?
After months of waiting, landmark legislation affecting New York City's roughly 4 million private-sector workers is finally going into effect: Starting Nov. 1, most employers in New York City will be required to list the salary range on all posted job ads, promotions and transfer opportunities.?
Experts say legislation that promotes salary transparency from the employer's side is key to closing racial and gender wage gaps.?
Check out this article from CNBC to learn more about the new law that can change a lot of things in the market.?
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What’s Going on Outside of CX Planet? ?
Study says Women Set Lower Minimum Salary Requirements Than Men?
New data from tech job search platform Otta reveals that women job candidates provide lower minimum salary requirements than men. According to Otta cofounder and CEO Sam Franklin, the discrepancy can not be explained by fewer women seeking the highest-paying technical positions. Instead, the differences emerged across the board. For every role and every level of experience, women are setting their minimum salary on Otta 7-20% lower than men.?
Check out this article from Forbes to find out more about the reasons behind this difference in salary requirements.?