Piquing The Curiosity

Have you piqued the curiosity of your potential client or customer enough to get them to want more information? That’s what your “Elevator Speech” should be designed to do. As a matter of fact, that’s what all your marketing and advertising should do, create additional curiosity. Add to that your ‘Branding’ of you and your business that should be as big as your marketing effort; your marketing tells your audience what you do and your branding tells them who you are. 

If that potential client or customer doesn’t like you, it’s usually goodbye to the sale. When you are with that prospect you can answer those questions that aroused their interest in the first place but what happens if you are not there when they call you? Does the On-Hold function of your phone continue your marketing and branding efforts or do those efforts stop cold? 

Thanks to a technology called “On-Hold- Marketing” you can now carry both your marketing and branding information to every incoming caller at a very reasonable cost. Since 70% of all incoming calls are placed On-Hold (AT&T Statistic) it seems like a no brainer to utilize your On-Hold to maintain your marketing and branding endeavors. Whether you are a home based business or a Fortune 500 company your On-Hold function can be one of the most powerful tools in your marketing, branding and sales tool kit. 

Since 1987 HoldMasters, Your On-Hold Message Company, has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects while engaging and informing the caller. It can up-sell and cross sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly. 

Let HoldMasters help you when your business is on the line.