Pipol attended Ice London 2023

Ice London is the world's most important international casino exhibition. Its 2023 edition has already concluded, attracting more than 60,000 people per day, including game creators, distributors, operators, retailers and regulators.

The event gathered more than 600 exhibitors. Pipol was present with a Meeting Room, in which directors held multiple meetings with clients, partners, and suppliers who arrived to the UK capital from different countries around the world.

The meetings served as a kick-off to present our flagship technology: MIA?, which enables the measurement, attribution, and reporting of advertising campaigns in order to improve its performance and, consequently, business results. All in real time, based on data.

Celeste Slaibe, CEO & Founder of Pipol, said that all sessions“were highly satisfactory, since industry leaders embraced MIA? as the software that will revolutionise advertising investment management globally. We also reaffirmed our top position in Latam for being the leading communications agency in the gambling & e-commerce markets”. Slaibe stated: “After the event, we confirmed that big operators do not measure TV attribution towards business results. This is a fact that encourages us to keep moving forward and, moreover, to get into new markets, such as the United States and Europe”.

“MIA?’s approval was really positive. This fact encourages us to partner with companies looking to invest in Latam, a market that, according to information provided at the event, is expected to grow by 50% annually”, Slaibe said. And she stated:” Under this scenario, and taking into account the approximate maximum reach of U$34.000M by 2024, the possibilities for Pipol to expand the business are sky-high”.

In a nutshell: Ice London 2023 was an event where we were able to consolidate our leadership in Latam and strengthen alliances with industry leaders. Hence, the great challenge: to maximise advertising investment, with the best tool in the region, which mixes the use of technology and reads millions of data, with business intelligence, for a correct understanding of results.?

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