The Piper Strategies Scoop ??- May 2024

#ICYMI: How Well Do You Know Your Customer Avatar?

Are you finding gaps in your marketing communications or feeling like your social media strategy is slightly off? You might need to update or create your Customer Avatar.

Meet the Customer Avatar ??

A Customer Avatar is a fictional character representing your ideal marketing target. It helps you understand your audience and create content that resonates, boosting engagement with your business.

GrowPredictably's 7-Step Customer Avatar Worksheet can help you quickly build a customer avatar for your business. Plus, it's free.

Complete the worksheet to gain a valuable digital marketing tool that will guide you in refining your strategy.

Learn more about this free customer avatar worksheet here. ??

Latest Industry Articles ??

Generative AI in Marketing: Boost or Bust for Your Department? ??

From writing website content and articles??, to creating email campaigns, company newsletters, branding campaigns and a host of other content, the???speed at which #GenAI copy can be created is astonishing. Yet despite all of its????benefits, there are certain downsides???, and organizations need to take a strategic approach????to make sure they benefit from #AI, without burning their corporate reputation. Learn why it's crucial for businesses to establish robust governance????and training to ensure ethical and effective #generativeAI use >> https://www.cmswire.com/digital-marketing/generative-ai-in-marketing-boost-or-bust-for-your-department/ #responsibleAI ??

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Content marketing: Driving success through strategic content ??

On National Book Day?last month ???we celebrated by diving into "Government Marketing Best Practices 2.0," your go-to guide for navigating the complexities of marketing in the public sector. Discover proven strategies, insights from industry experts, and actionable tips to elevate your government marketing game. Grab your copy today and unlock the secrets to success! Buy on Amazon >> https://www.amazon.com/Government-Marketing-Best-Practices-2-0/dp/B0BMJP1W8S/ #NationalBookDay hashtag#GovernmentMarketing #BestPractices #GovCon ????????

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Leveraging Content Marketing Trends in 2024: Insights and Strategies

#Contentmarketing has long been hailed as a cornerstone of success for many businesses, but as new platforms emerge and strategies evolve, staying informed about what’s trending in content marketing is essential. Also, don’t forget to leverage, repurpose and extend your content across organic and paid dissemination channels to get the highest return. Learn the key trends expected to dominate the content marketing scene in 2024 and discuss actionable strategies to capitalize on them >> https://www.webpronews.com/leveraging-content-marketing-trends-in-2024-insights-and-strategies/ #strategicmarketing #marketingstrategy #marketingagency

The Best of The Piper Strategies Blog ??

How to Be a Podcast Superhero: Substance & Style ???

By?Stacey Piper and Stephanie Hendricks

Many of our clients have had opportunities to be podcast guests. It’s not surprising. According to a recent survey of govcon journalists, 30% already have a podcast, and another 20% are considering starting one.

Whether truly editorial or created as sponsored content, podcasts can be an excellent way for clients in the B2G marketplace to grow visibility as thought leaders, share information about key issues, and position your company and its products as effective solutions. But with so many podcasts out there, how can you make sure you stand out as a great guest who engages the audience and gets invited back?

Want to learn how can you make sure you stand out as a great guest who engages the audience and gets invited back? Read our 10 Tips to Unlock Your Podcasting Superpowers here. ?????

About The Piper Strategies Scoop ??

The Scoop is your monthly recap of marketing highlights from?Piper Strategies. Stay connected to the latest trends in?#govcon,?#capturesupport,?#agencybasedmarketing, and more.

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