The Piper Strategies Scoop ??- June 2024
Piper Strategies
CMO Insights | Outsourced Marketing | GovCon Messaging | Brand Strategy
? It's not too late! Export your historical UA data before July 1st
Unless you've been out of touch, you've likely seen numerous alerts and reminders from Google about sunsetting Universal Analytics.
Starting July 1, 2024, Google will deactivate all Universal Analytics services, including UA APIs. Consequently, UA data will be deleted, and it will no longer be accessible through the Universal Analytics platform. Although historical data cannot be migrated from UA to GA4, there are alternative methods to preserve it.
The impact on your website reporting depends on its launch date. If your site was launched recently, there might not be much data to preserve. However, for many businesses, especially those with longstanding domains, preserving historical insights is beneficial for:
If you have reconsidered and now wish to retain access to your UA historical data, or if you haven't started yet, there’s no time to waste. Thankfully, there's a handy how-to that walks through all you need to know to start exporting your historical UA data today.
Read all about it here. ?
Latest Industry Articles ??
Best content marketing tool of 2024 ??
No matter who you are selling to, the message in your marketing content needs to be clear and relevant. The best #contentmarketing tools can help you clearly communicate your business narrative to engage and attract the right customers.
Find out the best content marketing tools to use in 2024 >> https://www.techradar.com/best/best-content-marketing-tools
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How One Marketing Team Made AI Part of Its Daily Work ??
For marketers, turning to #AI for assistance should be as natural a habit as Googling. Build that impulse by deliberately experimenting with new use cases and tools on a daily basis. Marketers of all levels should pause at every turn to ask whether #GenerativeAI could make something faster, easier, or better — and then, test and iterate.
领英推荐
Learn how to make AI part of your daily practice >> https://hbr.org/2024/04/how-one-marketing-team-made-ai-part-of-its-daily-work
The Best of The Piper Strategies Blog ??
How to Be a Podcast Superhero: Sound Quality ???
If you’re not already thinking about podcasts, you probably should be. Many GovCon companies are hosting their own podcasts and looking for guests from their network of colleagues.
HOW you sound can be just as important as WHAT you say. If you are a guest on a live podcast, the quality of the call is essential, as there can be no editing later. Even if you are being pre-recorded for a later broadcast, editing programs may not be able to overcome poor sound quality.
So, what can you do to make sure you come across cleanly and clearly?
Read our 8 Ways to Sound Your Best here. ??
About The Piper Strategies Scoop ??
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