The Piper Strategies Scoop ??- July 2024 ??
Piper Strategies
CMO Insights | Outsourced Marketing | GovCon Messaging | Brand Strategy
When used right, AI saves time on routine tasks and sparks one's thinking.
However, the right prompts are essential to maximize AI’s capabilities.
Unlock the potential of AI to save time on routine tasks and boost creativity with the right prompts! HubSpot's latest blog offers AI prompt ?? examples for marketers and shares essential data on how marketers use AI today.
Read the full HubSpot blog here. ?
?? Don't miss Stacey featured in the May episode of GovCon After Hours! ???
During her conversation with the GovCon After Hours team, Stacey shares her perspective on defining marketing, how it differs from traditional corporate communications, and what role marketing should play in small business growth strategy, especially in the government contracting arena.
They also discuss effective marketing strategies that have worked well in their respective business and the importance of timing with marketing. Plus, learn some key steps in implementing a successful marketing plan.
Listen to the podcast here. ??
Latest Industry Articles ??
Thought leadership????is not a fad; you can achieve lasting benefits????and a competitive advantage????by consistently creating valuable content???, establishing yourself as an authority????and fostering trust???with your audience.
Read 7 strategies to help leverage #thoughtleadership ?? >> View the Forbes council post here.
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Our world has embraced the digital age like never before. What began with a few social media platforms has evolved into a sprawling digital universe.
Learn 6 #digitalmarketing strategies ?? to stay ahead of the curve for any industry >> You can find the article here.
The Best of The Piper Strategies Blog ??
Stroke of Genius: Winning in the Procurement Pool With a Gold Medal Capability Statement? ??
In the competitive world of federal government contracting, we often only have a matter of seconds to sink or swim in a pool of other talented service providers. Showcasing your unique methodology and talent to different federal agencies is a skill in itself. You’re in the Qualifying Meet, and your Capability Statement needs to get you to the next round, particularly for small businesses who must quickly demonstrate they are procurement-ready.
Your Cape Statement is like a cross between an elevator pitch and a resume, a snapshot to set yourself apart in convincing busy government buyers and prime contractors to choose your company. If it isn’t the single most analyzed and refined piece of marketing material in your arsenal, you are unequivocally missing the mark in government procurement opportunities.
See how a well-written Capability Statement can clearly and concisely showcase your company's strengths, experience, and qualifications here. ??
About The Piper Strategies Scoop ??
The Scoop is your monthly recap of marketing highlights from?Piper Strategies. Stay connected to the latest trends in?#govcon,?#capturesupport,?#agencybasedmarketing, and more.
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