The Piper Strategies Scoop ??- February 2025 ??
Piper Strategies
CMO Insights | Outsourced Marketing | GovCon Messaging | Brand Strategy
ICYMI - Where can GovCon find clarity in the Presidential transition turbulence???
Big changes are ahead for government contractors as the new administration reshapes federal priorities. Policy shifts, budget adjustments, and evolving contracting strategies are creating uncertainty—but staying informed and proactive can make all the difference. ??
One of the best steps you can take? Stay closely connected with your contracting officer. While they provide key guidance, they are also navigating these transitions alongside industry partners. Understanding their challenges and priorities will help you anticipate potential shifts and respond effectively. ??
In case you missed it, this featured article breaks down how GovCon professionals can gain clarity and find stability amid transition turbulence, what to do if you receive a valid work-stop order, and how to stay positioned for long-term success. Now is the time to prepare! ????
Learn more ?? https://www.nextgov.com/policy/2025/01/where-can-govcon-find-clarity-trump-transition-turbulence/402644/
Latest Industry Articles ??
As Regulations Evolve, We Must Use AI Responsibly In Marketing ??
As society strives to "do more with less" and gain efficiencies in business and government in 2025 and beyond, the integration of artificial intelligence (AI) offers unprecedented opportunities. ?? However, it's imperative to employ AI responsibly, so marketers must stay informed about the latest regulations to ensure compliance and maintain consumer trust.
Implementing transparent AI practices not only aligns with legal standards but also fosters ethical marketing strategies. ?? By prioritizing responsible AI usage, we can harness its full potential to drive innovation and deliver value to our audiences. Learn how you and your team can implement an ethical AI integration! ? >> https://www.forbes.com/councils/forbesagencycouncil/2024/12/03/as-regulations-evolve-we-must-use-ai-responsibly-in-marketing/
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HubSpot: Top Digital Marketing Trends in 2025
Stay ahead in 2025 with the latest digital marketing insights! ??
CMSWire’s recap of HubSpot’s top trends reveals strategies reshaping the industry. From social media’s ROI dominance to the rise of visual storytelling ??, it also covers challenges like data privacy concerns and disconnected silos. ??
These trends offer valuable insights to enhance customer experiences, optimize campaigns, and drive growth. ?? Whether you’re fine-tuning your strategy or exploring new tactics, this article is packed with inspiration to keep you informed and ahead of the curve.
?? Dive into the insights >> https://www.cmswire.com/the-wire/hubspot-top-digital-marketing-trends-in-2025/
The Best of The Piper Strategies Blog ??
Plotting Your Communications Course: Messaging and Marketing Strategies for a New Administration ??
A new administration brings change—and with it, fresh opportunities for strategic marketing and communications. This Piper Strategies blog explores key insights on how organizations can adapt their messaging, engagement, and outreach strategies to align with shifting priorities. ??
Proactive communication is essential for staying ahead, from refining value propositions to strengthening stakeholder relationships. Whether you’re navigating policy updates, adjusting branding, or enhancing digital outreach, this blog offers expert guidance to ensure your marketing efforts remain effective in a dynamic landscape. ??
Don’t let change catch you off guard—embrace it with a well-crafted strategy. Read more about how to position your organization for success under new leadership. Check out the full blog ? https://piperstrategies.com/blog/marketing-communications-strategies-new-administration/
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Snowstorm to Streamline: Upgrading Your Content Creation Toolkit ??
Is your content creation process feeling like a never-ending snowstorm? It might be time to upgrade your toolkit! Just like a snow blower makes clearing a driveway easier, the right tools can streamline your marketing efforts and save you hours of work.???
From leveraging AI for brainstorming to repurposing old content and scheduling posts more efficiently, our latest blog explores smart strategies to enhance your workflow. Plus, we share why showcasing your team can add a personal touch that resonates with your audience.???
Don’t get buried under the weight of content demands—learn how to work smarter, not harder. Read more now?? https://piperstrategies.com/blog/upgrade-content-creation-toolkit/
About The Piper Strategies Scoop ??
The Scoop is your monthly recap of marketing highlights from Piper Strategies. Stay connected to the latest trends in #govcon, #thoughtleadershipmarketing, #agencybasedmarketing, and more.
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