The Piper Strategies Scoop ??- August 2024 ??

#ICYMI: Don't miss Stacey featured in the latest GovCon After Hours podcast! ???

In case you missed it, our own Stacey Piper was featured in the May episode of the GovCon After Hours podcast.

During her conversation with the GovCon After Hours team, Stacey shares her perspective on defining marketing, how it differs from traditional corporate communications, and what role marketing should play in small business growth strategy, especially in the government contracting arena.

They also discuss effective marketing strategies that have worked well in their respective business and the importance of timing with marketing. Plus, learn some key steps in implementing a successful marketing plan.

Listen to the podcast here. ??

Latest Industry Articles ??

#AItools are revolutionizing???marketing departments and content creation. Many companies of all sizes are relying on #GenerativeAI to help create content to promote their brands and take their marketing strategy to the next level?????.

There are many impressive options on the market, but let’s take a look at the 10 best #GenAI tools for marketers >> https://www.unite.ai/10-best-ai-marketing-tools/

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Have you noticed the new search engine results pages????on Google no longer return a lists of links? Now when you search, you find an #AI answer box???pulling information from across the web, summarizing it directly on the results page.???

So how does this change #SEO and #contentmarketing for the #digitalmarketing world? Read the article here >> https://www.prdaily.com/what-googles-ai-revamp-means-for-content-marketings-future/

The Best of The Piper Strategies Blog ??

Professional First Impressions: Maximizing LinkedIn for Government Contracting Success

Today’s professional first impression is often made on your company’s website or on LinkedIn, the world’s largest professional networking platform and a critical tool for government contractors (GovCon) to showcase skills and services and connect with government agencies and other industry professionals.

If you’re part of the govcon industry, it’s time to get schooled on how to make the most of LinkedIn’s new and improved features.

Follow our simple steps to get started. Read the blog here. ???

About The Piper Strategies Scoop ??

The Scoop is your monthly recap of marketing highlights from?Piper Strategies. Stay connected to the latest trends in?#govcon,?#capturesupport,?#agencybasedmarketing, and more.

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