The Piper Strategies Scoop ??- April 2024

?? New Report: The State of GovCon Journalism 2024

The latest State of GovCon Journalism report is now available! This report closely monitors public relations trends and best practices in GovCon media through the lens, collective voices, and perspectives of GovCon journalists--reporters, PR professionals, and PR associations.

From late January through early March 2024, GovCon journalists were surveyed about how they work, about stories they care about, their preferences and priorities for working with PR pros, and their sentiments when it comes to federal journalism today. You can read the full Boscobel report here. ??

Latest Industry Articles ??

A Case for retention marketing: 7 key tactics ??

Historically,?#B2B marketing has focused on lead generation and new-account acquisition. However, B2B marketers are now beginning to grasp the importance of lead nurturing and customer retention strategies. What content do you produce with current customers in mind? Read the best #retentionmarketing strategies >> https://martech.org/the-b2b-case-for-retention-marketing-7-key-tactics/ ??

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Content marketing: Driving success through strategic content ??

#Contentmarketing proves to be a vital strategy for businesses aiming to enhance brand reputation, engage their #targetaudience, demonstrate thought leadership, and generate demand.??Read the essentials of #B2B content marketing and learn the role of generative #AI in augmenting content creation >>?https://martech.org/b2b-content-marketing-driving-success-through-strategic-content-creation/ ???#GenAI #contentstrategy

The Best of The Piper Strategies Blog ??

How to Stand Out: Thought Leadership for GovCon Businesses ??

By?Stacey Piper

As I watched the grace and style with which my daughter rode her horse, her extreme focus on her own position in the saddle reminded me of best practices in our crowded government consulting marketplace.

With as many as thirty talented riders in the ring and only one judge, the competition becomes about more than how expert your equitation, but as much about how you stand out from the crowd. How do you get noticed for your expertise? Isn’t that the question we’re all asking?

Enter thought leadership ??, a strategic marketing approach that positions your firm as a trusted advisor and leading voice. By establishing your organization as a thought leader, you gain several key advantages. To learn more about proven content strategies for GovCon thought leadership marketing, read the full blog here. ??

About The Piper Strategies Scoop ??

The Scoop is your monthly recap of marketing highlights from?Piper Strategies. Stay connected to the latest trends in?#govcon,?#capturesupport,?#agencybasedmarketing, and more.

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