Pioneering strategies in Brand Growth and media impact

The first DVJ?newsletter of the year is here, bringing several research articles, case studies and interviews that will keep you up to date with research world discoveries.

Our content presents insights on multi-channel advertising, AI, mental availability, communication campaign building and much more.? We also introduce a new feature - articles focused on AI! You can expect updates about the AI world every month.

Three Brand Growth interviews with marketing CMOs and specialists who reveal secrets to the successful growth of their brand will surely capture your interest?Get ready to learn from Unilever, The Woolmark Company and GB Foods.

Enjoy!

ARTICLE

FINDING THE MIX THAT CLICKS

Our latest article Finding the mix that clicks reveals optimal channel mix for advertising campaigns: A balanced approach between online/offline channels and a strong focus on dynamic channels are the key approaches to maximise awareness. Discover how strategic distribution across media types can significantly enhance campaign impact. Read more >>?

NEW

BEYOND AI SOLUTIONS: DVJ INSIGHTS′ STRATEGY FOR AI INTEGRATION & TEAM EMPOWERMENT

How does DVJ revolutionize its approach? Not only by integrating AI for data analysis but also as a tool to amplify collective knowledge and enhance team collaboration. And how do we do that? Find out in our AI article. Read more >>?

CASE STUDIES

IDENTIFYING MOTIVATIONS AND BARRIERS OF YOUNG WOMEN TO GET TESTED CERVICAL CANCER

DVJ has conducted research for?Bevolkingsonderzoek Nederland′s communication strategy to encourage more young women to participate in the cervical cancer population test. In the Netherlands, approximately 900 women develop cervical cancer each year, and 200 people die from it. Cervical cancer can be prevented or detected early thanks to population screening so how to most effectively communicate this message? Find out in our case study.? Read more >>?

MENTAL AVAILABILITY AS A TOOL FOR GROWTH

Discover how the collaboration between DPG Media, DVJ Insights, and MARUG Marketing Consultancy Group enhances brand associations through advertising, showcasing the power of mental availability in influencing consumer perception. This study, involving 40 campaigns and over 32,000 respondents, reveals the significant impact of ad exposure on brand salience and positive association formation. Read more >>?

BRAND GROWTH INTERVIEWS

CATHERINE VELMAN - THE WOOLMARK COMPANY

“Wear Wool, Not Fossil Fuel”?a campaign by?The Woolmark Company, created an immersive Moment of Truth and made the path for their new marketing strategy: to educate. In this interview,?Catherine Veltman talks?about her role and work with managing consumer campaigns across the globe as well as the International Woolmark Prize. We also delve into what The Woolmark Company does in the industry as the global authority on wool. Read more >>?

MANON LANCKNEUS - UNILEVER

In this Brand Growth Interview,?Manon Lanckneus?from Unilever?shares her thoughts on the crucial role that media plays in driving brand growth. She also discusses the ever-evolving media landscape and what insights can be taken into action to stay relevant. ”Successful brands are those who stay consistent over time.” Read more >>?

JOAKIM WICTORIN - GB FOODS

The interview discusses GB Food′s focus on brand growth, emphasizing the importance of brand investment, understanding local consumer preferences, and differentiating from private labels. Joakim Wictorin discusses key performance indicators, challenges in consumer behaviour, innovation and sustainability as vital components for future growth, mentioning GB Foods' Project Earth initiative and the prospective use of AI in strategic decision-making. Read more >>?

NEW EMPLOYEES

ADRIAN SANGER - GLOBAL HEAD OF SHOPPER

"I'm thrilled to join DVJ Insights at this exciting moment. This represents a bold step forward in unlocking the secrets of shopper behaviour, a crucial driver of brand growth. I admire DVJ’s evidence-based and data-driven approach and look forward to collaborating with the talented DVJ team to write the next chapter in shopper understanding.”

DORTE TORPE HANSEN - CLIENT CONSULTANT

“I am super excited to join DVJ Insights with exciting, science-based approaches to gain insights into all questions relating to brand growth: Innovation, Brand & Comms and Shopper. With a? can-do attitude, there is a strong focus on truly helping clients move forward.“ ?

LARA DIRVEN - HR BUSINESS PARTNER

"I started this new year with a new role. The first week has been a great one, meeting my new colleagues and getting to know the great company(culture) DVJ Insights has! I genuinely look forward to working here and moving all HR initiatives forward."

SOFIA ABERG - MARKETING INTERN

"Joining DVJ as a marketing intern allows me to put theories into practice to foster brand growth. So far the welcome from the whole company has been very warm, and I am looking forward to what the future holds!"

JOBS

RESEARCH EXPERT - DUTCH SPEAKING

Are you a passionate and Dutch-speaking research expert looking for a thrilling career? Join our fastest-growing market research agency and be at the forefront of groundbreaking research projects. As a research expert, you′ll have the chance to dive deep into the world of data analysis and uncover unique insights that drive real business impact.

Convinced? Apply now and be a part of our journey.??Job offer >>