??? “Pioneering RealTech in Dubai: How I Built the AI-Driven Future of Property Portals (Before It Was Cool)” ??

A decade ago, while competitors were still relying on static listings, I led the ezEstate project at The Roots International—a B2C real estate portal that inspired of giants like Bayut.com , dubizzle , and Property Finder off-plan sections. Back in 2016, we introduced AI-driven personalization, automated Ejari processing, and RERA-integrated pricing analytics—features that are now industry standards. Here’s how my RealTech innovations helping Emaar , Azizi Developments , ALDAR , Sobha Realty , DAMAC Properties , RAK Properties , AX CAPITAL Real Estate Dubai Properties (DP) Driven Properties Betterhomes f?m Properties Dubai Nakheel Provident Real Estate Allsopp & Allsopp Group Property Monitor Cavendish Maxwell Land Sterling Dubai Land Department DXB Interact Dubai Holding haus & haus NSHAMA Prestige Group Danube Properties Exclusive Links Real Estate Brokers Legacy Real Estate Next Level Real Estate Dubai Falcon Properties OMNIYAT Union Properties PJSC First Point Group Meraas Ellington Properties Development LLC and other in UAE real estate leaders dominate today’s market:

The Problem: Static Portals = Lost Buyers

In 2016, property portals struggled with:

? Generic listings that ignored buyer preferences.

? Manual Ejari processing causing tenant delays.

? Outdated pricing data disconnected from RERA.

The Solution: AI, Automation & Personalization

Here’s how ezEate revolutionized the game—and how I can transform your business:

1. Netflix-Style Personalization (2016)

• Built an AI recommendation engine that analyzed user behavior (search history, price ranges, location clicks) to auto-suggest properties, mimicking Netflix’s algorithm.
• Result: Increased user engagement by 35% and reduced bounce rates by 20%.

2. Automated Ejari Processing (2016)

• Partnered with typing centers to create an in-app Ejari submission system, enabling tenants to upload documents, pay fees, and track approvals digitally—years before Edari’s government app.
• Result: Cut Ejari processing time from 7 days to 24 hours.

3. RERA-Powered Pricing Analytics

• Integrated live RERA data to auto-correct area spellings (e.g., “Dubai Marina” vs. “Marina Dubai”) and display accurate price/sqft trends.
• Result: Became the go-to source for off-plan investors, boosting developer partnerships by 50%.

Why This Matters in 2024

Today’s buyers demand hyper-personalized experiences, instant transactions, and trustworthy data. Companies lagging in RealTech risk losing clients to agile competitors.

My Track Record in RealTech

• ezEstate: Scaled to 100K+ users with AI-driven features.
• Bayut/Dubizzle Inspiration: My 2016 innovations set benchmarks for their off-plan and pricing sections.
• Future-Ready: Certified in AI/ML and Agile Product Ownership, with 10+ years in UAE tech.

Let’s Transform Your Real Estate Business

If you’re a leader at Emaar, Aldar, DAMAC, Sobha Realty, or a RealTech disruptor like Huspy or Propertyfinder, let’s discuss how to:

? Deploy AI personalization to boost conversions by 30%.

? Automate Ejari/RERA workflows to save 200+ hours/month.

? Become the #1 portal for off-plan and secondary market deals.

I’m ready to help you lead the RealTech revolution.

?? Contact me today: [[email protected]] | +971 56 187 7594

?? Let’s connect: Linkedin Profile

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