Pioneering the Podcast Wave: Reflecting on Years of Innovation with National Geographic's 'EXPLORE'
Bianca Brown
Director Commercial Partnerships bei The Walt Disney Company Germany | Business Administration
Five years ago, I had the idea and the honor of launching the “EXPLORE” podcast for National Geographic. Back then, before the podcast boom truly hit Germany, we took a leap of faith—and it paid off. We created something that resonated with National Geographic enthusiasts and curious minds alike and fulfilled the challenging task of reaching a younger audience.
Today, as we bring the “EXPLORE” podcast to a close, I’m incredibly proud of what we accomplished. It’s been an amazing journey, and I want to extend a huge thank you to the incredible team Mathias Schweiger , Moritz B. , Silke Kauntz , Nicholas Economides , Marlies Klein , Caroline Elif Schiffmacher who made it all possible. We dared to be bold, to venture into the unknown, and to innovate by being first.
My gratitude also goes to Marco de Ruiter and Roman Karz , who trusted me and believed in my vision.
Last but no least, my appreciation goes to Tina Juergens for distributing our product on all relevant streaming platforms.
Even though the podcast is now coming to an end, it leaves behind a success story with great memories.
Vielen Dank Bianca. Es war mir eine Ehre & eine gro?e Freude mit Euch allen an diesem tollen Projekt zu arbeiten. Herzlichen Dank dafür.
Director Finance and Administration at Sportec Solutions AG
6 个月Liebe Bianca Brown, ich bin sehr froh und einwenig Stolz, dass ich Teil haben konnte um Dir und dem gesamte Podcast-Team den notwendig Raum zu geben Eure Begeisterung, Leidenschaft und überzeugung zu Werke zu bringen. Euch gebührt die Ehre, mir war es ein Fest. Herzlichen Dank!
Let's make a deal!
6 个月Dear Bianca, an absolute study in how a traditional brand can tap into a new, younger target group with authentic commitment and young voices. The ratings on Spotify speak for themselves, therefore it is sad that the success story is now coming to an end after five excellent years. I've always enjoyed listening. So, congratulations to you and the team for this testimony to how a brand can successfully master the podcast jungle.?? PS: Always remember with your next project, anyone can copy, but not everyone can innovate from scratch!
Senior Executive in European TV, Media and Sports Industry
6 个月Bianca Brown inspiration ist eine Zweibahnstrasse. Ich war skeptisch ob wir es schaffen wurden, eine interessante Reihe zu bauen. Habe mir hinter deinen Enthusiasmus gestellt, aber das Erfolg von 5 Jahren, ist deins! Es war ein Privileg auf deine Vision ein zu steigen. Danke!
Congrats Bianca ??