Pioneering Diversity and Innovation in the Automotive Industry
Women of Color Automotive Network (WOCAN)
Driving Change, Creating Lanes
From the vibrant shores of Virginia to the bustling streets of Florida, Michelle's career in the automotive industry is a testament to perseverance, innovation, and leadership. Her journey began in 1995 at Ed Morse Dodge Mazda, where she stepped into automotive sales as a Customer Service Representative. Drawn to the allure of the industry's dynamics and the potential for personal growth, Michelle embarked on a path that would see her breaking barriers and setting new benchmarks.
A Visionary's Ascent
The promise of new beginnings sparked Michelle's initial attraction to the automotive industry. However, her strategic move into the finance department began a storied career. With a clear vision and a plan, she navigated through sales, learning the ropes, before expressing her desire to move into finance. Her determination and leadership skills did not go unnoticed, as she was eventually promoted, setting the stage for her impactful contributions.
Impactful Leadership and Mentorship
Michelle measures her success not by personal accolades but by her impact on others. Describing her leadership style as "teacher-servant," she takes pride in mentoring individuals who have ascended to prominent positions within the industry. Her tenure at Ford Protect as an Account Manager stands out, where she led Cowles Parkway Ford to become a beacon of profitability and cultural transformation in the Washington DC region. Under her guidance, the dealership achieved financial success and fostered a positive and inclusive work environment, demonstrating the profound impact of leadership on organizational culture.
Championing Diversity and Inclusion
In an industry where women, particularly women of color, are underrepresented, Michelle has never felt constrained by her gender or ethnicity. Instead, she has used her position to advocate for more inclusive representation within the automotive sector. Reflecting on her journey, she acknowledges the importance of mentorship and sponsorship from other women, underscoring the collective effort required to open doors for future generations.
领英推荐
Michelle's advice to women entering the industry is profound and personal: "Be Yourself." She emphasizes confronting and overcoming cultural biases, learning from mistakes, and fostering interpersonal development. In an era dominated by the transition to electric vehicles (EVs), Michelle highlights the critical need for diverse representation to ensure that marginalized communities are included in this technological shift.
Forward-Thinking Initiatives
One of Michelle's proudest projects is her work with her homeowner's association to install EV charging stations, reflecting her commitment to sustainable innovation and community development. Her motivation stems from a continuous desire to learn and contribute to the evolving landscape of the automotive industry.
Lessons for the Future
Michelle stresses the importance of self-awareness and embracing one's cultural identity for the next generation of women in the automotive field. She advocates for a balanced approach to career and personal life, encouraging individuals to find joy in their work and to remain open to change.
A Legacy of Empowerment
Michelle's journey in the automotive industry is more than a story of personal achievement; it's a blueprint for diversity, innovation, and leadership. Her contributions have paved the way for future generations and demonstrated the power of inclusive leadership in driving organizational success. As the industry evolves, Michelle's legacy will undoubtedly inspire many to pursue their aspirations with courage, integrity, and a commitment to making a difference.
National Sales Leadership @ Allstate | New Business Development
1 年And a valuable asset to the Allstate Dealer Services team!
Senior Director - Key Accounts | Speaker | Automotive Industry Expertise | Car Girl at Heart | WOCAN
1 年Love this so much!!! Michelle Lankford ????????