The (Pin)wheel is turning for open finance
By Isabelle Castro Margaroli
Today we start the day with news of a momentous?partnership?between open finance network, Plaid and payroll data providers, Pinwheel and Atomic.?
Their timing is impeccable.?
The?CFPB announced in June?that it would be developing a new personal financial data rule, slated to be finalized by 2024. The rule will primarily eliminate friction when consumers want to change bank accounts.?
Like many fintechs, Plaid, Pinwheel, and Atomic have had their sights set on reducing friction in the financial system for some time.?Perhaps that’s why fintechs lead the numbers of new account openings this year.?
But their coalition may mark a shift in power.?
With it, Plaid will have access to the payroll data of almost 100% of the US workforce (with their permission, of course) - enriching their Plaid Income product that allows lenders to verify borrowers' cash flow.?
Pinwheel and Atomic, on the other hand, will be extending their direct deposit account switching services to all of Plaid’s network - allowing for a multitude of customers to switch their direct deposit in seconds, a task that traditionally could have taken weeks.?
"Direct deposit of payroll is a major piece of the account-switching process. Many consumers will abandon a new account rather than risk making a mistake and missing a paycheck," said David Shipper, a strategic advisor with Datos Insights.
Suddenly, the idea of a more competitive financial system, with consumers calling the shots, doesn't seem so far away.
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By Kate Fitzgerald, The data-aggregation specialist has teamed with two payroll tech firms to the streamline process of setting up direct deposit at a new bank, as more people move their accounts to obtain better rates.
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