Pinterest vs Google: 6 Key Differences & Opportunities for Business

???? Pinterest vs Google - Yes, they're both search engines, but they're like apples and oranges – similar yet worlds apart. The choice between Google and Pinterest isn't about picking one over the other; it's about leveraging their strengths to create a dynamic, multifaceted SEO strategy. Including both of them in your business's SEO strategy is a smart move. Today, I dive into what makes each unique and complementary.

?? This is a reduced version of the article Pinterest vs Google: 6 Key Differences & Opportunities for Business.

Read the full (and updated for 2025) article here > Pinterest vs Google: 6 Key Differences & Opportunities in 2025

1. Intent vs Discovery

Google is all about search intent, providing users with answers to their specific questions. On the other hand, Pinterest is all about visual discovery, allowing users to be inspired by new ideas. It's a bit like wandering into a digital art gallery, seeking an artwork vibe but not a specific painting. What's more, 96% of top searches are unbranded, making it an inclusive platform for all accounts, big or small.

2. Slow Ranking vs Fast Traction

When you're just starting out, Google's emphasis on Domain Authority can make it difficult to rank for keywords. However, Pinterest rolls out the red carpet for newcomers. From day one, you can rank for keywords, allowing you to gain traction more quickly.?

3. Page One vs Scrollers

While Google's page one is the Holy Grail for search engine users, Pinterest users love to scroll through the initial 60 results. This exploratory nature provides ample opportunity for fresh content to soar, irrespective of your site's age or authority.

4. Shopping Ads vs Free Product Feed

If you're in the e-commerce game, Google Shopping Ads offer immediate visibility. However, Pinterest provides free exposure through connected product feeds, popping up in related searches and pins (with the option to pay for increased exposure to a specific target audience).

5. Google Trends vs Pinterest Trends

Both platforms offer insights into trending topics. However, the nature of trends is very different. Google trends lean towards current events and popular figures, often dominated by established sites like news outlets. Pinterest, meanwhile, revels in ever-changing visual trends - check out this Top 5 UK trends example.

6. Pinterest Boosts Google ranking

?? And here's the cherry on top of the cake: Pinterest traffic indirectly boosts your Google rankings. The more traffic you get from Pinterest, the more Google sees your site as trustworthy and relevant.

When it comes to Pinterest vs Google, it's all about understanding the unique opportunities each platform offers and how they fit into your business's overall strategy. What's more, diversity in your digital marketing approach is a great way to safeguard against algorithm shifts and to widen your reach.

?? This is a reduced version of the article Pinterest vs Google: 6 Key Differences & Opportunities for Business which includes more detailed information about the unique qualities and opportunities each platforms offers for businesses and brands. Read the full (and updated for 2025) article here.

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For more Pinterest for Business tips visit marylumley.com ??