Pinterest Presents 2022 Summarized

If you're a brand or creator, here's everything you need to know if you missed the 'Pinterest?Presents 2022' ??

??Pinterest is building a different kind of internet. CEO?Ben Silbermann?opened the talk, followed by creators and marketers sharing why they like the platform.?Rhian Mainwaring,?Mariah Monaghan,?Pamela Forbus,?Pernod Ricard, and?Catherine Lautier?are the few that shared their insights.

??Pinterest predicting trends gives a unique opportunity for brands and creators by helping with strategy and content planning.?Milka Privodanova (formerly Kramer)?chatted with @Peter Hoffer to examine how their brand took ownership of the 2021 trend predictions and used it to accelerate their business.

??Pinterest launches 'Your Shop' and the fun part? Tan France demonstrated what the shop. It allows users to shop based on values and taste. @Julina notes, "Shopping on Pinterest is different because it's a more inspiring, visual environment." Brands providing a tailored shopping experience will be a game-changer.

??Pinterest creators are different.

Malik Ducard dives into the three reasons why brands should pay attention to Pinterest :?

It's the best place to find creators relevant to a brand. Creators on Pinterest have the power to turn inspiration into meaningful results by driving their audiences to try something new. And Pinterest is making partnership opportunities easier for brands and creators. Malik shared a recent successful beauty campaign, "faces of Australia," that was done in partnership with. Jordyn Christensen, Lauren Meisner, and centennial beauty. Mac cosmetics, Jessica.

??Pinterest is the oasis of the internet.?

Visha kudhail dives into Pinterest's work to ensure creators and users are safe and thriving. Visha notes that "8 out of 10 people, more than 80% of customers say Pinterest is where they feel positive." It's also worth noting that back in 2018, Pinterest was the first platform to ban political campaign ads.

??Pinterest converts inspiration.??

Inspiration on Pinterest can be measured because it drives purchase decisions. Andréa Mallard breaks down how inspiration impacts the online environment, and she includes, "When people feel inspired, they're also more likely to act." While a person will come to Pinterest undecided, they decide before leaving the platform.?

?What an exciting time for brands and creators! I am pleased to learn that Pinterest is working on adding options to monetize brand partnerships with creators. In the future, I would like to see a way where brands on Pinterest can quickly identify creators.

That was a lot to unpack - do you have any questions? If you want me to do a deep dive on Pinterest trends and what it means for your brand or creative work, let me know in the comments below! ??