Pinterest Marketing Tips and Techniques #4

Pinterest Marketing Tips and Techniques

? Collaborate on Guest Boards—Search for guest boards where you can collaborate and share your content. Do your research, so you only join quality boards that are active and positive.

? Create Guest Boards—Want to connect with big influencers in your niche? Create a Guest Board (or two) and invite them to share. This is a natural way to make new connections with people who can help you grow your business. And, they will bring their followers with them.

? Tag Influencers—As in the case of other social media, it’s important to share other people’s content more than your own. This is definitely the case on Pinterest. When you share someone else’s content, consider tagging them, so they know you are spreading their great stuff to your followers. Make sure you aren’t doing this constantly because it will come off as spam. But do it strategically to get their attention. If they take notice and start repinning your content, your following could grow by leaps and bounds overnight.

? Show Product Uses—Most businesses pin images of their products, when in fact, it’s more advantageous to show the product being used. This helps Pinners imagine themselves using your product. The best way to do this is to show multiple ways to use the product on one pin. Pinners will see how versatile your product is, which means they’ll be less likely to live without it.

? Use Both Wide and Narrow Keywords—You’ll want to do this with regular pins too, but it’s especially important when you create a Promoted Pin. In a regular pin, you’ll include both wide and narrow keywords into the description. In Promoted Pins, you get to include up to 150 keywords that are hidden from view. But make no mistake, they work in the background, making it easy for people searching to find your content.

? Change Up your Promoted Pins Often—Even when a campaign is really rocking, it's eventually going to stop being effective. To keep it fresh and more attractive to a wider audience, change things up on your Promoted Pins every few weeks. You can modify the image, description and even the keywords while keeping the ad running. Likewise, if a campaign isn't working well, try changing up those same features to see how it improves. You'll learn valuable lessons by tracking this. A/B testing at its easiest.

? Use Google Analytics—Every marketer knows the importance of using Google Analytics, and it is even useful when your marketing extends to Pinterest. Although Pinterest Analytics tracks Promoted Pin conversion, Google Analytics allows you to track the traffic that both regular and Promoted Pins send to your site. By using GA, you'll be able to see how many visitors you get from Pinterest each month and where they go on your site once they get there. This is invaluable information to have to improve the functionality of your site for visitors.

? Be Guided by Your Followers—Pinterest makes it easy to view your follower’s profiles, which means you can see what their interests are and what they are pinning a lot of right now. This knowledge can guide you to know what you should be pinning too. By keeping an eye on what your followers are following and pinning, you’ll be able to ensure you keep them fully engaged with your brand.

? Fill in Board and Pin Descriptions—Since we’ve spoken so much about optimizing your Pinterest profile, you should have gotten the idea by now, but it’s worth mentioning again. The description areas are prime real estate that will make your marketing efforts so much more effective!

? Use Hashtags Sparingly—While hashtags can be used on Pinterest, they don’t work the same way as they do on other social media platforms. The reason is that Pinterest is made to be searchable, so hashtags aren’t needed in the same way—only keywords. If you chose to use hashtags, use them sparingly. Using a bunch of them at the end of your pin description is not only a waste of space you could be using wiser, but it also turns some Pinners off.

? Add your Logo—You should always include your logo and site URL on all Pinterest images. The goal is to get your pins repinned many times to reach more people with your brand. Since pins are so evergreen, you could lose a potential buyer or fan if they can’t find where the content comes from months or years after you post it. Adding that info on the image ensures they know where to go for more fab content or details about the product.

? Use the Right Images—Images without faces in them get repinned 23% more than ones with faces. Enough said.

? Don’t Assume—Don't think businesses and brands in your niche or industry are on Pinterest? You'd be surprised! Many companies believe the misconception that only DIYers and crafters are on Pinterest. Hope over there and do a little searching. You'll soon realize how vital Pinterest could be to your brand marketing.

? Rotate your Board Focus—When brands first go onto Pinterest to check it out, they may feel overwhelmed. I need how many boards?! Just remember that you don’t need to pin to every single board every day. Focus on pinning and repinning on 2 or 3 boards per day and then rotate through them. That way your followers will still be getting fresh content, and you won’t be overwhelmed.

? Create step-by-step tutorial images—Pinners love how-to tutorials! You can use these as a way to demonstrate how to use your products as an easy way to get Pinner’s attention and hard earned cash. Once they learn how your products work and can imagine themselves using them, you’ll quickly turn a visitor into a buyer.

Conclusion

If you are looking to grow your brand recognition, increase authority, break into new audiences, increase site traffic or raise your revenue, you should add Pinterest to your marketing efforts. And what business isn’t doing at least one of these things all the time?

These takeaways are important to keep in mind as you begin your Pinterest marketing:

1. Even if you already have a personal account, get a business one. You miss out on all types of opportunities if you don’t! You won’t be able to access analytics or use Rich Pins or Promoted Pins if you only have a personal account.

2. Use keywords to make it easy for Pinners to find you in a search. Use the search box on Pinterest to find the best long-tailed keywords to use.

3. Once you have your business account set up use the unique tools Pinterest offers, such as Group Boards, Rich Pins, and Promoted Pins. These will grow your influence in significant ways.

4. Set up your account the right way from the start. Take the time to fill in all the profile, including the keywords you found. Don’t miss out by ignoring descriptions for your boards, for example.

5. Try a few Pinterest scheduling tools to see which one works best for your needs. Most of them offer a free trial, which makes it easy to try several.

6. Be consistent in your pinning. Using a scheduling tool like one of the ones we recommend is the easiest way to ensure your followers don’t forget you.

7. Don’t be fooled—it’s not only middle-aged women who use Pinterest. And neither is it true that only DIYers and crafters use it.

Most brands can find a following that will improve their business on Pinterest.

8. Unlike any other social media platform, Pinners come to shop on Pinterest. Many purchasing decisions are made using this platform, and you too can take advantage of that.

9. Use the advice given here to ensure you are utilizing Pinterest’s Smart Feed Algorithm.

10. Pinterest is only surpassed by Facebook for referral website traffic. Make use of this by providing your followers the best experience once they click onto your site. Use strong CTA's (call-to-actions) to guide them where you want them to go next.

For more info on how to use Pinterest and all its wonderful avenues simply message me and I'll link you up with the lady that showed me everything I know!

Keep it golden, Keep it rocknrollin,

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