Pinterest Marketing Tips!

Millions of people visit this social media network daily for inspiration, shopping, and new ideas. Chances are, you have used it, too!

A play of the words "pin" and "interest" created a social media network called Pinterest back in 2010. It is now the 15th largest social media network in the world, with over 490 million monthly active users.

So, what does this mean for us in the marketing universe?

According to Pinterest, its users are oftentimes "in the market but undecided, and they are looking for a brand like yours!"

Pinterest is a social media platform that focuses on positive, authentic, and inclusive visual content (images and videos) which makes it a great place to market your services and products through short-form content.

Users on Pinterest are actively looking for things to do, buy, or try, and most of the platform’s content is unbranded, making it a gold mine for marketers looking to increase their organic traffic and boost conversion rates without facing much competition.

Pro Tips for Pinterest Marketing:

• Branded Profile: When creating your profile, make sure you are doing so on the Pinterest Business side; that way, you automatically have access to ads and analytics. As mentioned previously, Pinterest is a visual content platform, so every image on your profile matters and should represent your brand in one way or another. Your bio on the platform is also important and plays a big role in Pinterest’s SEO, so make sure to say something on par with what is mentioned on your other social media platforms and try to include keywords relevant to Pinterest. Your profile is what will make your brand recognizable on the platform, so every little detail matters.

• Optimize for Pinterest SEO: Pinterest SEO is one of the key tools to bring your pins to the top. Being creative with your keyword research and utilizing the autocomplete feature on Pinterest will give you an idea of what people are actively looking for and what is relevant to your brand – you can now use these keywords in your title, bio, and product or service descriptions when you create pins and boards.

• Engagement: Similar to Reddit and Quora, consistent engagement with other people’s posts and communities plays an essential role in building a following. Sharing new ideas and educating your potential consumers both with your pins and under someone else’s will help establish a positive reputation for your brand. The information shared with your audience should mostly be educational and inspirational content, as Pinterest users are on the platform for those purposes rather than making friends or scrolling through memes.
• Claim Your Website: Claiming your website and other social media on Pinterest gives you better exposure and lets people find more information about your brand easily. It also helps you analyze your top-performing content and pins, understand how people engage with your brand, and drive organic traffic to your site. You can also integrate Pinterest on your website, which would make the mechanism work both ways from Pinterest to your website and vice versa!

Embrace the Power of Storytelling:

• Visually Captivating Pins: High-quality visuals are paramount. Use stunning photos, infographics, and eye-catching videos to grab attention.
• Compelling Descriptions: Don't underestimate the power of words! Craft engaging descriptions that tell a story, highlight benefits and use relevant keywords for discoverability.
• Variety is Key: Break the mold and experiment with different pin formats. Try Idea Pins (multi-page video tutorials), Story Pins (ephemeral content like Instagram Stories), and Product Pins with detailed descriptions and purchase links.

Become a Community Connector:

• Group Boards: Collaborate with other brands or influencers in your niche by creating or joining group boards. This expands your reach and fosters a sense of community.
• Engage and Respond: Respond to comments, host contests, and actively participate in discussions. This builds brand loyalty and encourages user-generated content (UGC).
• Utilize Pinterest Trends: Stay ahead of the curve by capitalizing on trending topics and hashtags. Publish relevant content to ride the wave of user interest.

Optimize for Discoverability:

• Keyword Research: Identify relevant keywords your target audience uses when searching. Use them strategically in your titles, descriptions, and board titles.
• Board Optimization: Organize your boards with clear and concise titles. Use relevant keywords and appealing cover images to entice users to explore further.
• Rich Pins: Implement Rich Pins (available for recipes, products, and articles) for extra information and a richer user experience.

Data-Driven Decisions:

• Pinterest Analytics: Utilize Pinterest Analytics to track your performance. See what content resonates, and which boards perform best, and adjust your strategy accordingly.
• A/B Testing: Test different pin formats, titles, and descriptions to see what drives the most engagement and clicks.

Pro Tips for Pinterest Marketing:

• Run Ads: Pinterest Ads allow you to target specific demographics and interests. Promote high-performing pins or launch targeted campaigns to reach new audiences.
• Shoppable Pins: If you have an online store, activate Shoppable Pins. Let users seamlessly discover and purchase your products directly from Pinterest.
• Influencer Marketing: Partner with relevant influencers in your niche. Leverage their established audience to spread brand awareness and promote your products or services.

Note!

Pinterest is a social media network that can put your brand in front of a new audience, increase your organic traffic, and scale your business overall!

Pinterest is quite similar to Quora and Reddit in user engagement and purpose; however, it is different in the type of content. The platform focuses mostly on short-form visual content that is designed to educate and inspire the audience; however, descriptions optimized for Pinterest’s SEO are what will bring your brand’s content in front of more eyes.

Creativity, consistency, and relevance will become your new best friends when using this platform to market your business, just like with most platforms.

Did you enjoy these quick tips?

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Happy Marketing,

Farzad at ProMind Hub

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