Pillars of Agency Success: Financial Management

Happy New Year! ?? As we kick off 2025, it's the perfect time to focus on shaking off those holiday cobwebs and building solid habits that set the tone for success. Sound daunting? Don’t worry; we’ve got your back! This month, we’re zooming in on something every marketing agency can benefit from—better financial management.

Managing your agency’s finances is more than just crunching numbers. It’s about making decisions that drive efficiency, maximize profitability, and help your team shine. Whether you're running a small boutique agency or managing an extensive portfolio of clients, there’s always room to fine-tune your financial game plan.

Set Your Agency Up for Success

Establishing a strong financial foundation this year isn’t just good for profits—it’s great for your peace of mind. A financially savvy agency is a happy agency. ??

Need tips tailored to your specific challenges? We’ve compiled everything you need in an easy-to-follow blog, complete with actionable advice that’s perfect for agencies big and small.

• 4 Financial Management Essentials for Marketing Agencies

?? What’s Next?

We’d love to hear your thoughts on making smarter financial moves this year! Comment your top challenges below, and we might just spotlight them in an upcoming newsletter. ???

Until next time, cheers to a wildly profitable (and fun!) start to 2024! ??

One-Click Invoicing

New in the latest release of Deltek WorkBook 13.6, you can now generate sales invoices with a single click, saving you time and eliminating the hassle of manual setups, especially for handling large invoice volumes.

Read More on Agency Best Practices

Looking for agency financial management best practices and tips? Check out these blog posts:

• Unlock Efficiency with Deltek Workbook for Your Agency’s Accounting Needs - Deltek Workbook can revolutionize your marketing agency’s accounting and project management processes, streamline operations, enhance efficiency, and boost profitability with this all-in-one software solution.
• Project Cost Estimation Best Practices for Marketing Agencies - This blog covers the basics of project costing for marketing agencies of all sizes and tips for accurately estimating project costs.
• Month-End Checklist for Marketing Agencies - We’ve compiled an easy-to-follow checklist to help you streamline your agency's month-end process.
• Optimize Your Agency Analytics with Deltek WorkBook to Drive Profitability – Deltek WorkBook is specifically designed to help agencies optimize their analytics and drive profitability. This blog covers the key features that make WorkBook an essential tool for any agency looking to take its analytics to the next level.
• Boost Your Agency’s Revenue Forecasting Accuracy with These Simple Tips - Revenue forecasting involves estimating your revenues over a specific period, be it monthly or quarterly. This powerful tool helps you estimate resources and project costs, ensuring robust financial planning for your agency.

Want to learn more? Here are some upcoming and on-demand webinars:

• [2/20] When is the Right Time to Implement Your Agency Management Solution? - Learn how to assess your agency's needs, growth stage, and technology requirements to make an informed decision for improved efficiency, client management, and business scalability.
• [3/19] How to Increase Efficiency and Streamline your Agency's Financial Processes – We will discuss best practices for automating workflows, improving accuracy, and optimizing budgeting, billing, and reporting to drive greater profitability and operational success.
• [On Demand] Combine Resource Management and Project Estimates to Quickly Obtain Accurate Revenue Forecasts - Discover how Deltek WorkBook uses real-time data to create revenue forecasts.

Where to Find Us

Have you made the move to Bluesky? Come and find us and join the #MarketingSky conversation!

We’d love to talk with you in person about how PCI can best help support your agency’s needs! Find us at one of these upcoming events:

• DealCon, Nashville, TN – February 24-26
• DigiMarCon Canada West, Vancouver, BC – April 10-11

Highlights of recent articles, blogs, podcasts, and other news items with tips to help you improve your agency:

• [Agency Management Institute] How to get more involved in your agency finances in 2025 with Sandy Catour
• [The Drum] We need to leave these 10 marketing vices in 2024 ?
• [Marketing Dive] 10 marketing predictions for 2025 as new era of productivity dawns
• [MarketingProfs] US CMOs' Budget Plans for the Year Ahead

How the industry is responding to the fires in LA:

• [Ad Age] LA wildfires—how the city’s ad industry is coping with the disaster
• [Adweek] What Brands Are Doing to Help Los Angeles Fire Victims
• [The Drum] LA wildfires: How brands are turning their resources into relief efforts

MAC Says – Ins and Outs in 2025

We’d love to hear from you! Connect with us:

• Contact us to request a demo or talk about how PCI can support your agency
• Follow us on LinkedIn, Facebook, Instagram, and Bluesky

What content are you interested in reading more of? Let us know in the comments below ??