Pillar Content and why you should be using it?

So you've invested time and effort into a really impressive piece of content; video, blog post infographic, whitepaper whatever suits your message. You've posted it and now you wait for the flood of comments/engagement that might actually result in a business enquiry! Is this the end of the story? It certainly shouldn't be. In fact you need to journey back to consider how pillar content can not only extend the life of your content but how to transform it into a full-on campaign!

Here we examine what pillar content actually is and how best to use it?:

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