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Among economic uncertainty, supply chain disruptions, rapid technological change, and rising sustainability and social responsibility pressures, businesses face an increasingly challenging landscape. In times of crisis, how can you weather the storm?

This is a pivotal moment for purpose.?

?Our latest CEO Report findings show that purpose has firmly become a strategic business imperative, helping businesses build resilience in times of complexity—yet, many are still struggling to operationalize it.

Integrating purpose is now even more business-critical. The companies that will thrive will be those that can balance innovation with positive impact.

Read on for our full findings below.

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CEO report: A pivotal moment for purpose

With insights from leading CEOs, including United Airlines , Baker Tilly , Relevate Power , and Royal Albert Hall , we explore how to operationalize purpose for long-term resilience. Read the full report here.

How purpose can drive growth, foster alignment, and create lasting impact

Purpose has gone from being a niche, to being the norm—helping deliver clarity, and drive performance, business growth and employee engagement. So why are businesses struggling to connect purpose’s benefits to business action? Operationalizing purpose in the business is as much a mindset shift as it is a physical action—a new approach is required to properly integrate it. Find out more.

Building a resilient brand

74% of CEOs now agree that purpose can activate their brand. It's time to connect the dots. A purpose-powered brand strategy can build resilience for long-term success. William Bosanko , Managing Partner, Brand, shares five ways to align purpose and brand. Read more.

Mobilizing people through purpose-driven change

While purpose is recognised as a driver of performance across industries, it often fails to resonate beyond senior leadership—only 24% of CEOs believe their front-line employees have embraced it. Chris Holmes , Managing Partner, Culture, discusses why this is a missed opportunity to drive performance from within. Read more.

Creating meaningful change

Purpose is needed now more than ever to unify teams, drive resilience, and create competitive advantage during pivotal business moments. Nick Ranger , Managing Partner, Consultancy, shares why CEOs who harness purpose strategically will lay the foundation for an organization that thrives well into the future. Find out more.

UPCOMING EVENT—REGISTER NOW

CEO of IHG Hotels & Resorts on the Power of Purpose

Join Elie W. Maalouf , CEO at IHG Hotels & Resorts and MaryLee Sachs , US CEO, as they discuss IHG's purpose of "True hospitality for good" and how it resonates through the organization | December 9th, 11:30 AM EST / 4:30 PM GMT. Register here.

Thanks for reading this issue of pieces. If you’ve got a story to tell, then please get in touch. We’re always open to new ideas.

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