Pieceful: The Jigsaw Brand Bringing Mindfulness to the Modern World

Emily Moffat came to me a few months ago and told me about her business idea.

For many founders, hearing that a valued team member is starting their own venture might seem like a challenge. But as a leader, I believe one of the greatest responsibilities is to foster an environment where ambition is encouraged, not stifled. By supporting Emily in her new endeavour, I'm hoping to continue creating a culture where innovation, creativity, and entrepreneurship are celebrated.

One of my favourite stories that exemplifies this is Jack Brewitt . Jack worked at Social Chain and launched 92 Degrees while still with the company. I invested in his venture, which has gone/is continuing to go from strength to strength. It’s a bloody good story of success that began with trust, encouragement and support.

Supporting employees in their entrepreneurial journey not only shows that you care about their growth on an individual level, but also helps foster growth within the company. Diversity of thought and experience leads to innovation, and by encouraging these pursuits, you inspire a culture of curiosity and growth at work.

Not only this, Emily and Joe have started a business in a space I find incredibly meaningful. Find out more about what this is below ??

?? Company: Pieceful

??? Founders: Emily Moffat & Joe Harulow

?? Location: Manchester

?? Mission: Our mission is to create the first wellbeing-focused jigsaw brand by fostering moments of connection and mindfulness in our technology-driven lives. Our puzzles are designed to help people connect with the present moment, embrace creativity, and build connections with others.?

Not only this, but we knew we wanted to the peaceful experience different from any other, and part of that was using music to augment the experience ??. Intrigued? --> find out more about how we are doing this here

?? Story: In December 2023, we took a spontaneous trip to the Lake District and decided to bring a jigsaw puzzle with us. As we worked on the puzzle, we became completely absorbed for hours, rarely checking our phones. We felt a real connection to the moment and to each other. When we looked at the market, we realised that most jigsaws were outdated in style. This inspired us to create our own brand, featuring beautiful art that encourages people to digitally detox while puzzling.

To learn more about how peaceful came to be, check out my series here

?? Forecast: In our first year, our goal is to build a strong community. We sold out of our initial stock in 48 hours, and with our full collection arriving in two weeks, we aim to sell out within 40 days organically.

?? Ask: We’d love for people to support us on our socials, @piecefuljigsaws and you can order your jigsaws now directly from our website.

We're also planning our first in-person event, collaborating with other brands to create a digital-free afternoon in Manchester, so keep an eye out for what's coming next!?

Here's to more pieceful moments,

Dominic McGregor