The Pie: Olympics Food and the Label Games

The Pie: Olympics Food and the Label Games

Hello, Pies. Welcome back for a small slice of food and culture news!

What have?been your personal food trends? Watching your processed gains, eating at all the summer parties? Let us know!

Today, we are also highlighting sky innovation and emerging labeling trends in Latin America. We are seriously stressing the need for the U.S. to become more politically engaged to keep pace with these countries' advancements. At Journey Foods , we've been building nutrition tags around the decisions of countries like Colombia, Mexico, South Korea and Switzerland.?Let's hope the culture tides win over for collective health over gains and we see swifter change.?

Finally, as the Paris Olympics approach, there are some delicious snack food partnerships and branding trends are taking center stage.

Take a bite,

Riana and the Journey Team?

JourneyAI generated CO2 Butter

The Science Pie

A few wonky stories from the sky are pushing us closer to floating farms. Despite food systems contributing to about one-third of global greenhouse gas emissions, only 3 percent of climate finance is directed toward them, highlighting a significant funding gap, according to the Global Alliance. The Alliance has united foundations to leverage resources and networks for more regenerative and equitable food and agriculture systems. With so much money being poured into companies like Blue Origin and SpaceX , it may be of advantage to incorporate more aerospace into food innovation funding pitches.

Back here on the ground, we think it would be a great startup idea to have public discourse management on academic journals connected back to social media accounts. See how a recent food science journal retracted 10 papers based on peer relationships.

Butter made from CO2, not cows, tastes like ‘the real thing’, claims startup | Food science | The Guardian

Astronauts don’t eat enough because food tastes bland in space. We’re trying to work out why (theconversation.com)

Food science journal retracts 10 papers for compromised peer review – Retraction Watch ?


Food & Wine Magazine

Argentina, Colombia, and Mexico have implemented "tobacco-style" warning labels on ultra-processed foods (UPFs), a move inspired by Dr. Carlos Monteiro's NOVA classification system, which categorizes foods based on their level of processing. Dr. Monteiro, who developed this system, advocates for warning labels and public health campaigns to inform consumers about the dangers of UPFs, which include additives like high-fructose corn syrup. He warns that the increasing dominance of UPFs in global diets is linked to a rise in chronic diseases such as obesity and diabetes, displacing healthier, less processed foods and deteriorating overall diet quality.

The Line

@sewerlidd TikTok Walmart summary

Food prices are going to keep us sick - literally. The meme-worthy sentiment of America's persistent inflation went viral as a TikTok by a man named Sewerlidd shared a shocking discovery of habit. While browsing through his Walmart account, he stumbled upon an option to reorder a previous grocery haul. To his shock, the order of 45 essential items that cost $127 in 2022 now totals an astonishing $414. This nearly fourfold increase leaves consumers like Sewerlidd feeling physically ill, as they confront the drastic rise in everyday expenses. It's a sobering reminder of the ongoing economic strain many are facing, despite Treasury Secretary Janet Yellen's recent dismissal of 'sticker shock.' Videos like these continue to hit the consumer chord as travelers and everyday grocery shoppers reject prices as just inflation. Companies that show more innovation and new product offerings can combat the lessened appeal with newfound distractions and aisle excitement.

Last newsletter we shared how we continue to scan interesting channels on reddit and scrape for nutrition and pricing sentiment. In the pic below you'll see a few comments from a post about the savings at Aldi's. There are growing instances of viral public conversation?about the hope that prices wane in the next administration.

/povertyfinance notifications

?Culture Pie - Olympic Food

JourneyAI Generated Paris Olympic Snacking

A diverse array of food brands are enthusiastically embracing the Olympic spirit as the 2024 International Olympic Committee – IOC Paris Olympics prepare to be the most plant-forward games to date. In a new advertising campaign, 达能 is collaborating with athletes, and Krispy Kreme has unveiled an enticing (not going to lie) new line of donuts inspired by the Olympics. Plant-based offerings are expected to double, making this a green games to remember, and NBCUniversal is using programmatic magic to satisfy Olympic-sized appetites. While some sponsors are shining brighter than others, like Patties Food Group 's sprint to Olympic glory, others, like Nissin Foods, are embroiled in scandals related to deforestation. An enticing blend of newness, partnerships, and controversy awaits at the upcoming games.

Danone brands team with Olympic athletes for new campaign | Dairy Foods

The 2024 Paris Olympics set to be the most plant-forward year yet (foodservicedirector.com)

Krispy Kreme unveils new Olympics-inspired donut collection (usatoday.com)

NBCU Fuels Olympic-Sized Appetites for Programmatic (adweek.com)

2024 Olympics Set To Double Its Plant-Based Food Offering (plantbasednews.org)

Patties Food Group goes for gold | Australian Olympic Committee (olympics.com.au)

Olympic Sponsor Nissin Foods Exposed for Driving Deforestation in Leuser Ecosystem - Leuser Watch - Rainforest Action Network (ran.org)


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This week's pie was baked by Riana and Julia?on the Journey Team

Eat well.

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