Picture an unforgettable domain name

Research on visual communication shows that pictures have significant advantages over words. Pictures are not only easier to recognise and process than words, but also easier to recall.

When words enter long-term memory they do so with a single code. Pictures, on the other hand, contain two codes: one visual and the other verbal, each stored in different places in the brain. This dual-coding nature allows for two independent ways of accessing visual memories, increasing the odds of remembering at least one of them. 

But if we really want people to remember something, we should use words and pictures together.

Because we store visual and verbal memories separately, we have the best recall when we are able to access one or the other.

Nowhere have the words and picture combination been more actively supported than with the business logo. Described as the face of a company, quite often the logo is the first thing a potential customer will notice about your business.

A well-designed logo is an easy way to convey that your business is professional, trustworthy and provides quality goods and services. In some cases, without any further information, people can often correctly guess the nature of a business by looking at its logo even when they have never heard of it before.

The power of the logo sometimes tempts people to add more information, like their website address. The effect, unfortunately, is to dilute the logo’s strength.

So what if you could build your website address into your company logo? The .physio domain name extension allows just for that and is being used around world by physiotherapists and physical therapists to convey more information about their service in a visual way.

Just last week physiotherapist and PhD candidate Kevin Wernli released a blog about an infographic (another example of images helping convey information better than words) that he created with Professor Peter O'Sullivan and Dr JP Caneiro based on the hugely popular paper in the 2018 Physical Therapy Journal titled “Cognitive Functional Therapy (CFT): An integrated behavioural approach for the targeted management of disabling back pain” by O’Sullivan, et al. 

Within the actual infographic, strategically located within the green CFT intervention box, Kevin included the logos of Body Logic Physiotherapy and Pain-Ed. In both cases the logos are an image and the text of website address combined: bodylogic.physio and pained.com.

The visual representation of the website address makes it easier for people to recognise and recall. In fact, now that you’ve seen it I’ll bet that you won’t be able to forget bodylogic.physio. Check out their website for a great example of how to use a logo and website address combined.

Register your .physio domain name at www.dot.physio.