Pictory vs Invideo: Which AI Video Generator is Best?

Pictory vs InVideo: The Ultimate Comparison for AI Video Creators

With the rise of video marketing, more businesses are looking to AI-powered video creation platforms like Pictory and InVideo.

But which one is better suited for your needs? This in-depth comparison examines the key differences between Pictory and InVideo across critical factors like features, ease of use, customization, AI capabilities, sharing options, pricing, and more.

By the end, you'll have clarity on which platform aligns closer to your priorities so you can make an informed decision. Let's dive in.

Key Takeaways

• Pictory simplifies converting scripts and blog posts into videos with minimal effort. InVideo excels at creating professionally edited videos with total creative control.
• Pictory has limited editing options but makes video creation easy. InVideo provides more advanced editing tools but has a steeper learning curve.
• Pictory offers fewer templates but effective AI for summarization. InVideo provides thousands of templates and stock media but simpler AI features.
• Pictory's plans are affordable for basic usage. InVideo offers more features at each tier but at a higher price.
• To maximize reach, InVideo integrates directly with social platforms. Pictory exports to common formats like MP4.

Pictory Overview

Pictory?focuses on automating video creation from text content. The AI transforms scripts, blog posts, and transcripts into branded videos in minutes by adding visuals, voice-overs, music, and more.

Pros

• Creates videos from text quickly without manual work
• Good for summarizing long videos automatically
• Affordable pricing starts at $19/month
• Excellent support via email, chat, and phone

Cons

• Limited editing options compared to InVideo
• Smaller media library and fewer video templates
• Can't customize voice or directly publish to social media

Best For

Pictory excels at creating shareable marketing videos from blogs and summarizing webinars into highlights. The automated text-to-video workflows enable producing more video content in less time.

=> Try Pictory for FREE

InVideo Overview

InVideo?focuses on visually-optimized editing to create stunning videos. It provides a large library of templates, media, and effects to craft professional videos tailored to businesses.

Pros

• Extensive design templates and stock media assets
• Powerful and intuitive editing features
• Directly publish videos to social platforms
• AI assistant provides editing suggestions

Cons

• Advanced features have a steep learning curve
• Significantly higher pricing starting at $15/month
• Longer turnaround time compared to automated creation

Best For

InVideo shines for marketers who want full creative control when editing visually appealing video ads, trailers, intros, and more.

=> Try Invideo for FREE

Feature Comparison

Winner: InVideo wins with more media, templates, and editing capabilities. Pictory wins for automated text-to-video conversion.

Ease of Use

Pictory simplifies video creation with an intuitive interface focused on text-to-video workflows. Options are limited but easy to apply for beginners.

InVideo packs more features into a more complex interface. While powerful, the expansive options can overwhelm new users.

Winner: Pictory is easier to use for basic automated video creation. InVideo has a steeper learning curve but enables full creative control.

Customization

Pictory provides minimal customization during video creation. Users can tweak brand colors, add overlays, and record voice-overs.

InVideo enables extensively personalizing every aspect of your video. Tweak animations, change fonts/colors, add stylized captions, mixes, and more.

Winner: InVideo offers significantly more personalization for users who desire complete creative control.

AI Capabilities

Pictory exclusively uses AI to automate entire video creation workflows. Its text-to-video algorithms are highly accurate. The summarization feature excels at condensing long videos by detecting highlights.

InVideo incorporates AI selectively. The text-to-speech tool converts text to audio decently. The editing assistant suggests improvements but doesn't make changes itself.

Winner: Pictory has the edge for fully automated video creation. But InVideo allows customizing AI output during editing.

Sharing and Exporting

Pictory exports your finished videos as MP4 files or generates shareable links. You can manually upload the videos to social platforms afterward. It also provides automated transcripts.

InVideo integrates directly with YouTube, Facebook, Instagram, and other platforms. It allows publishing videos natively for maximum visibility.

Winner: InVideo makes sharing to social media seamless. But Pictory provides useful transcript exporting.

Pricing Comparison

>> Check the detailed pricing details for Pictory

>> Check the detailed pricing details for Invideo

Final Verdict

=> Try Pictory for FREE

Pictory Wins If You Want:

• Automated video creation from text
• Easy summarization of long videos
• Affordable pricing for basic usage
• Intuitive interface and workflows

=> Try Invideo for FREE

InVideo Wins If You Want:

• Visually polished and professionally edited videos
• Total creative control over each video's look and feel
• To natively publish and share on social media
• Advanced editing capabilities and customization

Both platforms offer free trials to experience the key differences first-hand. Evaluate which aligns closest to your specific video creation needs.

=> Try Pictory for FREE

=> Try Invideo for FREE

FAQs

What is Pictory and what features does it offer?

Pictory is an AI-powered online video creation platform that transforms long-form content like blog posts, scripts, and webinars into short, branded videos. It offers features like script-to-video, blog-to-video, text-based editing, video highlights, automatic captioning and summarization, and stock media options.

What are the main advantages of using Pictory?

Key advantages of Pictory include good customer support, the ability to record or use AI voices, eliminating manual labor, providing royalty-free media, time savings, not requiring software downloads, and offering a free trial.

What is InVideo and what does it provide?

InVideo is an online video creation tool with features like extensive stock media, customizable templates, text-to-speech, voiceover recording, and an intelligent video assistant. It allows for transforming various content into engaging videos.

What makes InVideo a preferred choice for many users?

InVideo is easy to use, has responsive chat support, offers versatile templates, supports multiple languages, provides platform-specific templates, includes powerful editing tools, grants stock media access, is cloud-based, and has a free trial.

How do Pictory and InVideo compare?

Pictory simplifies text-to-video conversion, and video summarization, and has a simple interface. InVideo enables advanced video editing, extensive customization, and more template and media options. It also provides an AI assistant while Pictory offers automated captioning/summarization.

Do they offer free trials?

Yes, both Pictory and InVideo provide free trials to test their platforms before subscribing.

Which is better for video ads?

InVideo is likely better for video ads given its greater customization capabilities and larger stock media library.

Can videos be shared on social media?

Both platforms allow easy sharing on major social platforms like Facebook, Twitter, YouTube, and Instagram.

What support options are available?

Pictory and InVideo both offer email, chat, and phone support. InVideo also provides a community forum on Facebook.

Are they good for beginners?

Yes, Pictory and InVideo are both suitable for beginners thanks to their intuitive interfaces. Pictory offers easier video creation while InVideo enables more customization.

For maximizing productivity, Pictory simplifies video production with automation. For creative video editing freedom, InVideo enables crafting visually stunning videos tailored to your brand.

Hopefully, this detailed Pictory vs InVideo comparison provides clarity to pick the best video creation platform for you. Let me know if you have any other questions!