Picking The Right Go-To-Market Motion & Strategy In 2024

ABM? PLG? Community? Outbound? Inbound?

What GTM motion is right for your organization, and at what stage?

In this insightful conversation, I spoke with Beth Yehaskel with Winning by Design , an expert in go-to-market strategy and revenue architecture. We dove deep into the importance of developing the right go-to-market motion for organizations and how it impacts sustainable growth. From understanding revenue architecture to aligning marketing, sales, and customer success, we discussed practical strategies for B2B go-to-market leaders.

This recording is a must-watch for B2B go-to-market leaders seeking to leverage data-driven strategies and cross-functional collaboration. Discover how to navigate different growth stages, hone your revenue model, and achieve meaningful impact for your customers. Don’t miss out on the expert advice and actionable insights shared by Beth Yehaskel from Winning by Design.

Watch this week’s GTM News show:

? Jump to your favorite part ?

[00:01:19] Introduction to Revenue Architecture

[00:02:38] The Importance of Sustainable Growth in the Current SaaS Market

[00:05:01] Creating Sustainable Reoccurring Revenue: A Conversation with Beth Yehaskel

[00:08:56] The Importance of Tailoring Growth Strategies to Different Stages of a Company

[00:09:57] The Importance of Go-to-Market Strategy in Startup Success

[00:11:45] The Importance of a Cohesive Go-to-Market Strategy

[00:15:02] The Role of Revenue Architecture in a Winning Company

[00:16:33] The Importance of a Strong Go-To-Market Model

[00:21:17] Aligning Go-to-Market Strategies for Success

[00:24:58] Understanding go-to-market strategies for early-stage companies

[00:27:09] Evaluating Routes to Market for Startups

[00:31:02] Establishing a Growth Model for Startups

[00:33:12] Best Practices for Data Model Design in Early-Stage Companies

[00:36:40] Building a Successful Software Business with Subscription Revenue Models

[00:38:14] Beth Yehaskel on Go-to-Market Strategy and Revenue Architecture

?? Other cool things I found this week ??

Tool of the week: Riverside.fm - I run my podcast/show through it. This is a great platform for recording podcasts and interviews as I haven't found a superior platform (for the cost) that generates consistent, high-quality video and audio like them... very important for repurposing and consumption in general. Also, you can run virtual events and webinars through it, which I will be testing in the next month or two, as most virtual event platforms are garaged for recording quality and repurposing. Riverside.fm is also consistently coming out with new features for editing and repurposing. Great product!

Three Posts of the Week:

1. Have you ever struggled to compare ABM platforms? Tim Davidson has a great post comparing the different ABM platforms. A great one to save for later:

2. Sangram Vajre has a great post on his 5 GTM predictions for 2024:

3. And a funny (yet painful ) meme to end your week. You could replace this with sales goals, GTM goals, etc. Cr: Michael Yehoshua

See you next week,

-

Taylor

P.S. Don't forget: I'm hosting a virtual event with nine practitioners on January 18th, all around B2B outbound. Already 200+ folks have registered. It's a unique format; speakers only get 9 minutes to share the best tactics and strategies. Learn more about it here: