Pick a value card

Biomedical and clinical entrepreneurship is the pursuit of opportunity under volatile, uncertain, complex, and ambiguous conditions with the goal of creating user defined value through the deployment of innovation using a VAST business model to achieve the sextuple aims.

Physician entrepreneurs create value, not just companies, and there are many ways to do it: medical practice entrepreneurs, social entrepreneurs, edupreneurs, intrapreneurs and other roles as well.

But what does "user defined value" mean and how do you measure it?

Here's what you should know about value.

The healthcare system of any country reflects its values. So does what customers buy, how you conduct your life, who you marry, and many other outcomes.

Our values change as we age. Some strivers who piled up money and status say they’re over the endless hustle and are embracing what they call a “post-achievement” lifestyle with family, health and passion projects taking priority over career accomplishments. How you measure success, happiness or eudaimonic happiness depends on your values at your stage of life.

How do you measure and define values?

Welcome to the user defined values card deck.

Here's how to play the game:

Step 1: Pass out the deck to your target customers

Step 2: Ask them to go through the deck and pick their top 5 values and their least 5 values

Step 3: Create a value proposition that meets their needs and satisfies what they value.

Step 4: Test your value proposition

Step 5: Assess the results, make changes, and repeat until you fail it and nail it.

My values are FIRM:

Freedom, including having FU money

Integrity: leading a virtuous life

Results: it's the outputs, stupid

Doing things that matter and being and working with people who think I matter.

What we value changes as we get older. That's why generational stereotyping is not generalizable.

The same applies to career transitioning as we navigate the four career crossroad crises and go from hired to tired to fired to retired to rewired.

If you value what you value and other people value, you are more likely to be happy and successful.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Substack