Phygital Splash 67: From Spotify Wrapped to X Alternatives
Welcome to the next Phygital Splash of At Lader's!
As Christmas approaches, the festive spirit begins to envelop us, filling our days with joy and anticipation. Winter holidays are often accompanied by music, a vital component that enhances the celebratory atmosphere.
The music industry plays a crucial role within the Technology, Media, and Telecommunications sector, an area I have extensively researched throughout my career. This week, I’ve been closely following the latest updates from Spotify, particularly their much-anticipated Spotify Wrapped. This feature offers delightful visuals and insightful analytics about media consumption and consumer preferences on the platform. If you’re in search of the perfect Christmas playlists, I encourage you to check out the data from your Spotify Wrapped!
I would love to hear about your favorite songs this season—feel free to share them in the comments or send me a direct message!
On a personal note, I have a few updates to share. Several friends have asked about my professional endeavors this autumn, prompting me to write a post about two exciting projects in tech and innovation on LinkedIn. I consulted tech companies as part of the SolarHub Ignition 2024 Accelerator Program and S3E Charge Fast-Track Acceleration.
Additionally, I recently joined The Global Leaders Movement by the female factor in Austria, a community dedicated to empowering future female leaders with support from companies like Google, Visa, UniCredit, and the Vienna Business Agency. You can read more about this initiative in my LinkedIn post.
I am also thrilled to share that I received an email with congratulations for winning the 2024 Global Recognition Award for my contributions to technology innovation, leadership, and mentorship on a global scale. You can find more details in my LinkedIn announcement.
I invite you to dive into this edition of our newsletter! As I gather feedback for enhancements, stay tuned for a refreshed version coming soon.
Enjoy reading!
Apple Intelligence: What's new in iOS 18.2 | Katie Teague Engadget
YouTube’s new auto-dubbing feature is now available for knowledge-focused content | Lauren Forristal TechCrunch
Apple Vision Pro Has Recorded Less Than 500,000 Units In Sales Since Its February Launch, With Internal Data Revealing Reduced Usage Amongst Buyers Who Kept The Headset | Omar Sohail WCCCFTech
As brands and creators seek out X alternatives, who wins? | Isabelle Truman Vogue Business
The platform formerly known as Twitter has been increasingly politicised. We weigh up where power users in fashion could land next.
Balenciaga was the first major fashion house to eschew the site, in October 2022 (the month Musk took over), alongside more than 115,000 others who reportedly closed their accounts on 6 November.
Two have emerged as X alternative frontrunners: the Meta-owned Threads and Bluesky, an app created by Twitter’s founder.
Spotify Wrapped has made its annual debut, creating a buzz across social media with vibrant infographics that showcase users' musical preferences and listening habits.
This is great information for music fans and curious minds alike.
Wrapped has continued to command a global spotlight as artists, genres, and trends break into new spaces like never before. This includes:
Pop stars like Chappell Roan, Shaboozey, and Sabrina Carpenter rocketing to the top of our charts.
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Genres like country crossing over like never before in the capable hands of artists such as Beyoncé, Shaboozey, Lana Del Rey, and Post Malone.
Indie acts like Clairo, Mk.gee, and The Marías garnering both critical acclaim and streaming success.
Collaborations between artists (e.g., Billie Eilish and Charli xcx, Lady Gaga and Bruno Mars, and Beyoncé and Miley Cyrus), creating some of the most-talked-about culture-shifting moments of the year.
The notable success and growth of female artists, specifically on our top albums list, where women hold eight of the spots in the top half of the list.?
“Die With A Smile” by Bruno Mars and Lady Gaga taking the top spot as the song most frequently shared from Spotify to social platforms; “BIRDS OF A FEATHER” by Billie Eilish coming in at number two, and “Beautiful Things” by Benson Boone, “Lose Control” by Teddy Swims, and “Good Luck, Babe!” by Chappell Roan rounding out the top five. (See below for the full Top 10 list.)
In the world of podcasts, we have seen the growth of incredible fandoms across sports, comedy, and true crime in 2024.
AI is the Coworker of the Future — 3 Ways Employers Can Get Ready | By Dean Guida Edited by Micah Zimmerman Entrepreneur
Communicate AI’s purpose clearly to align with employees' roles and ease adoption fears.
Centralize and clean company data to ensure reliable AI insights and decision-making.
Offer tailored, ongoing AI training to empower employees with confidence and practical skills.
Get random songs from all of youtube music.
Waitrose & Partners: Sweet Suspicion
Waitrose's Christmas advert for 2024, titled Sweet Suspicion: A Waitrose Mystery, showcases a creative and engaging approach to holiday advertising that effectively blends festive cheer with a classic "whodunnit" narrative. This year's campaign, developed by Saatchi & Saatchi London, has not only captivated audiences but has also set new benchmarks in viewer engagement and brand interaction.
The narrative centers around the mysterious disappearance of the No.1 Red Velvet Bauble Dessert, a key festive item, just as families prepare for their Christmas meals. The use of a detective storyline, led by Matthew Macfadyen, adds an element of intrigue that encourages viewers to engage actively with the content.
This approach is particularly effective in creating a memorable brand experience that resonates with the audience beyond traditional advertising methods.
By leveraging humor and interactivity, Waitrose not only promotes its festive offerings but also strengthens its brand identity as a leader in quality food retail during the holiday season.
Ben Lee on the rise of AI music | ABC News Daily
Generative AI tools can now produce sophisticated music complete with fake lyrics, a fake singer and fake instruments. With the right prompt and training, artificial intelligence tools can even be used to produce cheap new songs that almost sound like they’re from your favourite artist. AI has some of Australia’s biggest artists worried and a study from the industry suggests nearly a quarter of their revenue is at risk. Today, singer, songwriter Ben Lee joins Sam Hawley with his take on AI music and the future of human creativity.
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