Phygital Splash 52: From Dragon on Empire State to Sport Omni-Channel Game
Welcome to this edition of our newsletter, where we dive into the captivating fusion of technology and advertising with mythical creatures. Buckle up for an exhilarating ride through the latest happenings!
You can read about the Empire State Campaign in a groundbreaking promotional campaign where technology intertwines with ancient legends. Picture this: a majestic dragon perched atop the Empire State Building, its scales shimmering under the neon glow of New York City. Tune in to the latest podcast episode, where experts explore the transformative potential of omni-channel experiences in the sports industry.
On a personal note, I'm thrilled to announce that I’ve joined the SolarHub Ignition 2024 accelerator program as an Expert Mentor. SolarHub is a four-year project with 21 partners funded by the European Union. Through the linkage of academia, businesses and civil society, SolarHub is a perfect blend of Quadruple Helix collaboration in practice to create an Excellence Hub. The accelerator program is organized by a Greek-Turkish Solar Energy Excellence Hub to advance the European Green Deal. I'll be supporting participants with advisory on marketing, go-to-market strategy, and business strategy.
Stay curious, stay informed, and let’s embark on this adventure together!
Remember, the future is not just digital—it’s phygital!
How to set up parental controls on Facebook, Snapchat, TikTok and more popular sites | Aisha Malik TechCrunch
YouTube’s updated eraser tool removes copyrighted music without impacting other audio | Ivan Mehta TechCrunch
Mapping archetype scenarios across the three horizons | Andy Hines, Heather Benoit, Lavonne Leong, Denise Worrell, Laura Schlehuber, Adam Cowart University of Houston Foresight Program, USA
Scenario archetypes can be usefully mapped along the Three Horizons framework to improve understanding of how domains change over time.
Historical scenarios sets can be retroactively fitted to scenario archetypes and mapped along the Three Horizons framework
The principal pattern of change based on this mapping appears to be from the Baseline Archetype in Horizon 1, to the New Equilibrium Archetype in Horizon 2, to the Transformation Archetype in Horizon 3.
Notably, the Collapse pathway was less evident than the research team anticipated.
Overall, the timing of the movement along the horizons was slower than the research team anticipated.
AI used to predict potential new antibiotics in groundbreaking study | Eric Berger The Guardian
A new study used machine learning to predict potential new antibiotics in the global microbiome, which study authors say marks a significant advance in the use of artificial intelligence in antibiotic resistance research.
How Actors Remember Their Lines | THE MIT Press Reader
This same process of learning and remembering lines by deep understanding enabled a septuagenarian actor to recite all 10,565 lines of Milton’s epic poem, ‘Paradise Lost’. At the age of 58, John Basinger began studying this poem as a form of mental activity to accompany his physical activity at the gym, each time adding more lines to what he had already learned. Eight years later, he had committed the entire poem to memory, reciting it over three days. In describing how they remember their lines, actors are telling us an important truth about memory – deep understanding promotes long-lasting memories.
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You can create a message for the next visitor to this website, and read the last visitor’s message too.
HBO has orchestrated an impressive out-of-home activation to promote the second season of its Game of Thrones prequel, “House of the Dragon.”
They’ve perched a colossal inflatable dragon atop the iconic Empire State Building. Unlike previous CGI campaigns, this dragon is physically wrapped around the skyscraper, creating a striking visual spectacle. Visitors to the Empire State Building can now enjoy an immersive experience that includes a throne photo opportunity, interactive games, and a breathtaking 360-degree view of the dragon.
Notably, HBO had previously promoted the show’s first season with a 3D advertisement in Times Square, featuring a dragon dramatically breaking free from a building.
Getting Your Omni-Channel Game On with Arianne Parisi, EVP & Global CDO, JD Sports | Remarkable Retail
This episode was recorded at Shoptalk Europe in the Bambuser remote podcast studio with a guest - Arianne Parisi, EVP & Global Chief Digital Officer for JD Sports.
JD Sports is a fast growing sports fashion retailer, with over 3,400 stores across Europe, North America, and Asia.
Arianne shares the keys behind JD's remarkable global growth trajectory while also taking us inside how digital and physical shopping experiences are converging, and what that means for the evolution of customer journeys.
The idea was about "silos belong on farms, and the broader challenges of leading a digital transformation.
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