Phygital Splash 50: From ChatGPT in Volkswagen to Chicken Nuggets Commercial
Welcome to the new edition of At Lader's!
This week, I'm diving into some exciting topics that are sure to spark your interest. Here, you can discover the latest trends and behaviors of Gen Z consumers in an article by Stanford University. You can explore a digitally adapted commercial ad for chicken nuggets, a product category that often suffers from monotony.
Tune in to a podcast episode where we tackle the critical question: "When should you trust your gut as a founder?"
On a personal note, I'm honored to join the jury member board of the Shorty Impact Awards in 2024, the USA. This international awards program celebrates purpose-driven work from brands, agencies, and nonprofits that make the world a better place. The Shorty Awards (also known as "The Shortys") recognize outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. Notable winners include Malala Yousafzai, Trevor Noah, Conan O’Brien, Lady Gaga, Bill Nye, and Lizzo. Brands and organizations such as Chipotle, Duolingo, Marvel Studios, HBO, Red Bull, Airbnb, Nestle, BMW, UNICEF, and the Human Rights Campaign have also been awarded.
Here is the link to read more.
Additionally, I'm excited to announce a new partnership with a marketing agency in South Korea. Together, we aim to help companies with integrated marketing strategy, digital marketing, influencer marketing and communications. The agency counts among its clients such companies as Intel, IBM, Blizzard Entertainment, Riot Games, Skyscanner, World Cyber Games, Mastercard, SK Telecom and others.
We can support your marketing efforts in Asia and Europe. If your company is looking for marketing services, feel free to send me a message.
Thank you for being a part of At Lader's reader community. I hope you enjoy this edition and find the insights valuable!
TechCrunch Minute: X still can’t handle its bot problem | Amanda Silberling TechCrunch
Google brings its Gemini AI to Gmail to help you write and summarize emails | Aisha Malik TechCrunch
Apple shelved the idea of integrating Meta’s AI models over privacy concerns, report says | Ivan Mehta TechCrunch
The EU Digital Identity Wallet: Everything you need to know about the EU’s plans for a universal digital identity system | Natasha Lomas TechCrunch
Paramount+ is raising prices again for all of the Tulsa King fans out there | Lawrence Bonk Engadget
Google is reportedly building AI chatbots based on celebrities and influencers | Pranav Dixit Engadget
Apple reportedly even held talks with Meta about an AI partnership as it plays catch-up | Cheyenne MacDonald Engadget
Gen Z are not ‘coddled.’ They are highly collaborative, self-reliant and pragmatic, according to new Stanford-affiliated research | Stanford University Report | Roberta Katz, a senior research scholar at Stanford’s Center for Advanced Study in the Behavioral Sciences (CASBS).
Last week, I delved into researching digital marketing strategies aimed at promoting to a Gen Z target audience. During my exploration, I came across an insightful article published by Stanford University in 2022. It was fascinating to compare my own experiences with the insights presented in the research.
If you happen to work in marketing for this audience, I'd love to hear your thoughts and opinions on the strategies discussed. Your insights would be incredibly valuable!
In summary, a typical Gen Zer is a self-driver who deeply cares about others, strives for a diverse community, is highly collaborative and social, values flexibility, relevance, authenticity and non-hierarchical leadership, and, while dismayed about inherited issues like climate change, has a pragmatic attitude about the work that has to be done to address those issues.
“What type of communication do you like best?” We expected the interviewees to respond with their favorite type of digital communication – e.g., text, email, chat group, DM, FaceTime, Skype, etc. – Every single person said their favorite form of communication was “in person.”
Music Labels Take On AI Startups With New Lawsuits | By Anne Steele WSJ
Major music companies are suing two generative AI startups that allow users to compose new tracks using text prompts, alleging that they infringed on artist and labels’ copyrights in creating the tools.
Plaintiffs in the cases, which include the three largest record companies—Universal Music Group, Sony Music Group and Warner Music Group —allege that Suno and Udio used copyrighted works scraped from the internet to train models that underpin their products.
AI Hype Or Reality: The Singularity - Will AI Surpass Human Intelligence? | Bernard Marr Forbes
领英推荐
One claim that's being made with increasing frequency is that machine intelligence will, at some point – perhaps soon – surpass human intelligence. This is known as the “singularity” and is important for many reasons – chief among them being that it will mark the first point in human history that we will share the planet with entities that are smarter than us!
Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It? | By Graham Glass Edited by Kara McIntyre Entrepreneur
Kino is an iOS application that enhances your videos with color presets designed by professional filmmakers, giving them that polished, cinematic appearance you typically see in films. This app is offered only for iOS at the moment.
Great, cinematic video made easy. With smart features for one-tap cinematic color, perfect motion, and tons of pro features in an interface that’s great for directors and still simple enough for everyone.
I Love it, You Love It, Put It In A Nugget | Pilgrim's Commercial
I find Pilgrim's? latest campaign, "Put It In A Nugget," to be a good example in mixing many unrelated things together in an effort to make a revitalizing commercial in a product category that often suffers from monotony. Here are some key highlights:
Pilgrim's has tried to redefine its brand with a vibrant and energetic identity. The use of a 90's inspired rap song was supposed to create a memorable and engaging experience for the audience. This approach is likely to resonate with both millennials and Gen Z, who appreciate retro influences and high-energy content on social media.
Launching the campaign with a digital-first approach was a smart move. It allowed Pilgrim's to reach a broader audience quickly and efficiently. While the high-energy video is often perfect for social media platforms, where it can be shared and go viral, amplifying the campaign's reach and impact, this case is a clear demonstration of adapting to social media platforms' format.
By introducing a new line of flavor-forward nuggets, Pilgrim's addresses a common consumer pain point – the lack of exciting and diverse options in the grocery store nugget market. This line was intended to not only differentiate Pilgrim's from competitors but also position the brand as a leader in culinary creativity.
The "Put It In A Nugget" campaign leverages humor and unexpected moments to keep the audience entertained. This approach encourages viewers to share the content, further extending its reach.
When Should You Trust Your Gut? | Dalton & Michael Podcast | Y Combinator Startup Podcast
When you’re making important decisions as a founder — like what to build or how it should work — should you spend lots of time gathering input from others or just trust your gut? In this episode of Dalton & Michael, we talk more about this and how to know when you should spend time validating and when to just commit.
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