Phygital Splash 45: From Met Gala to AI Film Festival
Welcome the next edition of At Lader's!
I'm thrilled to bring you the latest scoop in the intersection of offline and online worlds, wrapped up in this phygital splash of the newsletter.
Mark your calendars for the Viva Technology conference, happening in the heart of Paris from May 22-25. This is not just any tech event; it's Europe's biggest startup and tech gathering, where business meets innovation. Attendees will have the chance to connect with startups, tech leaders, major corporations, and investors, all responding to our world's biggest challenges. If you're keen on attending, please send me a message. Let's navigate the future of technology together!
Since 2013, I've been supporting companies with their marketing strategies. If your company is looking to make a splash at events like Viva Technology, don't hesitate to drop me a message. Let's make your brand stand out!
I've penned an article on the fractional CMO position and its significance for startups. It's a must-read for emerging businesses seeking strategic marketing insights without the overhead of a full-time executive. You can find this insightful piece published on Maddyness UK.
I've also got a visual treat for you – a curated selection of photos from the Met Gala. It's a glimpse into the glitz and glamour of one of the fashion industry's most anticipated nights.
On a separate note, I had the honor of conducting a workshop titled “Content Marketing & Business Journalism: Crafting Compelling Stories” at Astana IT University. This institution is not just an educational powerhouse but also a leading center for digital transformation competencies in Central Asia. We dived into the essence of digital journalism and content marketing, discussing how to leverage social media for maximum journalistic impact and sharing practical tips for event reporting.
Enjoy reading this edition!
Go on, let bots date other bots | Anthony Ha TechCrunch
ChatGPT’s new face is a black hole | Devin C. TechCrunch
iPad Pro (2024) review: So very nice, and so very expensive | Nathan Ingraham Engadget
Why does the Met Gala theme make the internet crazy? | JOSé CRIALES-UNZUETA Vogue Business
There is no other date on the fashion calendar that generates as much online chatter and armchair commentary than the Met Gala. The most hotly discussed topic? Whether or not the celebrities blessed with an invitation have dutifully followed the theme closely enough to the internet’s liking.
The problem with the internet becoming the Met dress code police is that it allows little room for the subtle interpretations that make fashion so interesting to look at. What made the ‘Camp’ Met Gala so compelling was that the theme, exacting as it was, left room for interpretation because it hinged on an understanding of an academic and esoteric concept.
Why startups should embrace the fractional CMO role | Svetlana Stotskaya Maddyness UK
One strategic role that has gained prominence in recent years is that of the fractional Chief Marketing Officer (fCMO).
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In my latest article for Maddyness UK (Maddyness), I outline why this position is on the rise and how it can benefit startups.
7 Ways You Can Use AI to 10x Your Leadership Skills | Entrepreneur GAURAV AGGARWAL
You can be even more efficient by letting AI tools engage with data entry tasks. Just a search away is the plentiful repository of no-code or low-code tools that fill that Excel sheet for you. With the ability to swiftly and accurately complete these tasks, employees can redirect their mental energy toward more challenging and rewarding endeavors.
This website makes you feel like you're falling. Try to click on it.
evian: Mountain of Youth | Agency: BETC Paris
For more than ten years, the renowned evian babies have been the stars of highly acclaimed and award-winning promotions. Now, BETC Paris collaborates with evian to embark on a fresh narrative for the brand. Together, they beckon everyone to explore "The Mountain of Youth." Embark on an enchanting and playful expedition to the very core of the Alps, the birthplace of evian's natural spring water.
Modelling Evolution | Data Skeptic Podcast
The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.
Listen on:
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Scooped up and served with a sprinkle with of CGI