Phygital Splash 43: From GenAI Moonshots to Digital Moon River Song

Phygital Splash 43: From GenAI Moonshots to Digital Moon River Song

Welcome to this edition of At Lader's, where we explore the cutting-edge developments and guiding principles that shape the business and tech world.

In this edition, you can find an insightful article from Bain & Company, discussing how Generative AI Moonshots can reach escape velocity. There is the latest release from AWS – the enterprise-tailored GenAI. This powerful tool is set to revolutionize how businesses leverage AI for growth and efficiency.

You can also read about the six guiding principles behind every successful company. These foundational concepts provide a roadmap for businesses aspiring to achieve greatness.

On a personal note, as a business mentor and marketing advisor, I had the privilege of attending the S3E Charge Open Day on April 26th.

As a mentor for one of the participating startups Archimed IoT (formerly DataFruit IoT) - an IoT platform for automated & sustainable manufacturing, I delved into various aspects of business growth such as marketing strategy, email marketing, positioning, promotions, communications, and go-to-market strategy. It was inspiring to see the progress of the 17 startups in the accelerator program.

Additionally, I'm honored to be featured in the World Intellectual Property Day Changemakers’ Gallery by the World Intellectual Property Organization (WIPO). This gallery is celebrating innovative, creative and enterprising changemakers around the world as part of The World Intellectual Property Day.

The Changemakers’ Gallery features inventors, creators and entrepreneurs who are building a sustainable future for everyone, everywhere.

Here is the link to read more about my contribution.

I would like to extend my heartfelt thanks to all the intellectual property experts, lawyers, and academic professionals who have generously shared their extensive knowledge and fascinating insights on the topic of intellectual property management with me over these years. Your expertise has been invaluable, and I am deeply appreciative of the time and effort you’ve dedicated to enlightening young professionals in this complex and intriguing field.

I hope you'll enjoy reading this newsletter!

Elon Musk guts Tesla’s charging team after winning over major automakers | Sean O'Kane TechCrunch

Twitch’s TikTok-like discovery feed is rolling out to all users | Aisha Malik TechCrunch

Amazon CodeWhisperer is now called Q Developer and is expanding its functions | Kyle Wiggers TechCrunch

How European disability tech startups are leveraging AI | Anna Heim TechCrunch

Instagram is updating its algorithm to surface more content from smaller, original creators | Aisha Malik TechCrunch

Google Gemini: Everything you need to know about the new generative AI platform | Kyle Wiggers TechCrunch

Meta confirms launch of a bonus program for creators on Threads | Ivan Mehta TechCrunch

The excellent and customizable Arc Browser is now fully available on Windows | Lawrence Bonk Engadget

Microsoft confirms its next Xbox Game Showcase is on June 9 at 1PM ET | Will Shanklin Engadget

Google has delayed killing third-party cookies from Chrome (again) | Lawrence Bonk Engadget

Google DeepMind / Pexels

How GenAI Can Improve The Shopper Experience | Jill (Puleri) Standish Forbes

GenAI ... can become a vehicle for empowered decision-making, by providing recommendations based on what the person cares most about in the moment. It could be nutrition or pricing information, whether it has strong scientific or sustainability credentials, or something else. And, companies like AmazonAmazon 0.0% and Meta are embedding GenAI tools into their offering – becoming a true influencer.

AWS Releases Amazon Q: Enterprise-Tailored GenAI | Steve McDowell Forbes

The launch includes two specific versions: Amazon Q Developer and Amazon Q Business. Amazon Q Developer assists developers by automating mundane tasks such as maintenance, bug fixes, and optimizations, allowing them more time to code. On the other hand, Amazon Q Business helps employees make informed decisions by providing easy access to data-driven insights and summaries of business information.
Nikolaos Dimou / Pexels

How Generative AI Moonshots Can Reach Escape Velocity | Mikaela Boyd, Dennis Jones, Florian Hoppe, Mohan Jayaraman, Michael Egan, Alice Leonard, Cyrille Vincey, and Todd Papaioannou Bain & Company

Over 30% of Fortune Global 500 companies are investing in generative AI, but 85% of their announced initiatives are focused on incremental innovations, according to Bain analysis.
That could soon shift; we see more companies ready to pursue AI moonshots.
Leading companies are building confidence in their AI strategies through early wins and quickly identifying sustainable competitive advantages.
They’re also balancing in-house development with partnerships and acquisitions, and they’re focusing early on getting the operating model right.
Bain & Company

6 Guiding Principles Behind Every Successful Company — And Why You Should Follow Them to Excel | ROMAN AXELROD Entrepreneur

  1. Elegance
  2. Focus on goals and values
  3. Initiating and igniting
  4. Pursuit of excellence
  5. Embracing challenges
  6. Positive impact

SevenStorm JUHASZIMRUS / Pexels

Moon River

Experience the perfect ambiance with “Moon River.” Bask in the gentle glow of the moonlight… and click on the page for an unexpected delight!

Snickers: Don't AI when You're Hungry | Advertising Agency: T&P Powered By Mirum

SNICKERS? has unveiled the “Missprompting” campaign, a groundbreaking initiative that introduces artificial intelligence to the Brazilian market.

This campaign embodies the brand’s iconic message with a twist: “You’re not you when you’re hungry.” With “Don’t AI When You’re Hungry,” the brand is showcasing a series of quirky and whimsical images crafted by AI, inspired by prompts from users whose hunger has led to amusing mishaps.

Get ready for a collection of visuals that are as unpredictable and delightful!

Special Series: How Generative AI Changes Everything | Harvard Business Review IdeaCast

Hosted by HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein.

Listen on:

Apple podcasts

Spotify

Christina Morillo / Pexels

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?? Until the next phygital splash!


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