Phygital Splash 37: From Conversational AI to Creator Marketing Trends 2024
Welcome to At Lader's!
As the seasons shift, so does our curiosity. In this edition, I’ve curated a blend of insights and innovations that promise to ignite your imagination. Buckle up—we’re diving into the dynamic world of tech, creativity, and conversation: From TikTok news and Starbucks closing its NFT program to Creator Marketing Trends and conversational AI insights.
At Laders is your compass in the digital wilderness. As always, feel free to explore, question, and share.
Let’s journey together!
Apple is reportedly exploring a partnership with Google for Gemini-powered feature on iPhones | Ivan Mehta TechCrunch
YouTube now requires creators to disclose when realistic content was made with AI | Aisha Malik TechCrunch
Klarna deepens automation fears with claim AI assistant does work of 700 people | Ioanna Lykiardopoulou TNW
As someone who has been studying and analyzing marketing since 2009, I have witnessed a variety of ways in which brands collaborate with influencers. This recent trend is something that I’ve been noticing across diverse markets in Europe, Asia, and North America.
Consumers are increasingly disenchanted with traditional advertising tactics, demanding authenticity over polished content. Recent Forrester data reveals that 71% of U.S. consumers say they relate to authentic brands and want to support them. This trend is evident on social media with the rise of creators and influencers.
The era of perfectly curated Instagram feeds is being replaced by unedited photo dumps and real-life moments. From influencer, Hailey Bieber to moms like Jaclyn Gibson the evolution is clear. Brands are taking notice, prioritizing real stories and unfiltered narratives to connect with their audiences.
MWC Barcelona 2024: A Confluence of AI and Mobile Excellence | Svetlana Stotskaya
As I've already written in the previous editions of the newsletter, I attended the Mobile World Congress (MWC) from February 26th to 29th, 2024 in Barcelona, Spain. I decided to summarize some highlights of the event in my separate article on LinkedIn. Go to read it if you haven't already.
领英推荐
It takes time and a bit of artistry to identify and articulate what all leaders need to do differently, specifically, to change the trajectory of their organizations. After you reach that point, you then need to put even more investment into activating the new behaviors. It’s like exercise: You don't get in shape by watching an exercise video from your recliner or by going to a spa for a week. You get in shape by building exercise into your daily routines: walking to work; taking the stairs; doing Zoom meetings from a treadmill, committing 45 minutes every-other-day to the gym. Changing your ways when you’ve done things that way for so long requires lots of practice until new behaviors become habit.
Who misses Pikachu? There is a retro Pokemon game, which you can play in your browser.
Canada Goose x KidSuper x NBA: Venture into the Unknown
Canada Goose, streetwear brand KidSuper, and the NBA have come together to create a capsule collection that blends urban edge with natural beauty.
Canada Goose’s iconic parkas and jackets, reimagined by KidSuper. Expect bold colors, unexpected textures, and functional design.
Sneakers that seamlessly blend street style with alpine resilience. Crafted with NBA precision, they’re equally at home on court and on the streets. From backpacks to beanies, each piece tells a story. The NBA’s influence adds swagger, while KidSuper’s irreverence ensures you stand out.
Episode 118 – A Conversation with Rob Lubow | Voices in AI
Rob is one of Botcopy's three principal cofounders and collaborates on all major aspects of product & business. Rob’s primary leadership role is on the marketing side; ensuring the right messages reach the right people in the right way, owning marketing strategy, content production across all channels, and SEO/SEM. As a certified Google Cloud Partner and bot builder, Rob teaches monthly closed online classes on bot design/writing & best practices for Botcopy’s enterprise and Fortune 500 clients. Frequent writer and speaker on conversational AI tools and techniques, and the social and economic impact of automation technologies as they begin to encroach on tasks that perennially require human-level cognition. He is featured in The Transhumanism Handbook?available on Amazon.
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