Phygital Splash 32: From Gemini by Google to the end of Instagram era for Influencers
Welcome to the next phygital splash by At Lader's!
In this edition, you can read about Disney’s magic, social networks getting stingy with their data, leaving third-party developers in the lurch, Apple Vision Pro review, Tesla Model 3 and more.
Additionally, don't miss the opportunity to register for the first Meetup At Lader's taking place during MWC Barcelona on February 28, 2024. MWC Barcelona is the largest mobile event in the world, focusing on the latest innovations and leading-edge technology alongside today’s most influential visionaries.
Event Details:
Date: February 28, 2024
Location: To be announced. Barcelona, Spain
Theme: Mobile Technologies, AI, and Beyond
Register here.
Social networks are getting stingy with their data, leaving third-party developers in the lurch | Ivan Mehta TechCrunch
Dyson's new lightweight 'Supersonic r' hairdryer looks a lot like a periscope | Richard Lai Engadget
This is an insightful article shedding light on the evolving landscape of?influencer marketing. The shift in the effectiveness of?influencer marketing?campaigns has become increasingly evident in?2023, especially when analyzing and comparing results across consumer goods, fashion, and beauty verticals. The era of influencer brands dominating the scene is evidently undergoing a transformation.?
Analyzing recent campaigns on social media, I have also observed this trend in the efficacy of influencer marketing.
That sense of self awareness is indicative of a larger turning point: influencer brands are losing their sheen. See: the recent implosion of Arielle Charnas’s Something Navy, which raised $17.5 million back in 2019 but is currently out of operation following a series of lay-offs, store closures and a fire sale. Amid a changing social media landscape, long-term collabs with existing businesses offer a route for influencers to tap the fashion brand market opportunity without pivoting to full founder-mode.
Google’s Gemini is now in everything. Here’s how you can try it out. | Will Douglas Heaven MIT Technology Review
In the biggest mass-market AI launch yet, Google is rolling out Gemini, its family of large language models, across almost all its products, from Android to the iOS Google app to Gmail to Docs and more. You can now get your hands on Gemini Ultra, the most powerful version of the model, for the first time. Google is also sunsetting Bard, its ChatGPT rival. Bard, which has been powered by a version of Gemini since December, will now be known as Gemini too.
How can you get it? Gemini Pro, Google’s middle-tier model that has been available via Bard since December, will continue to be available for free on the web at gemini.google.com (instead of bard.google.com). But now there is a mobile app as well. If you have an Android device, you can either download the Gemini app or opt in to an upgrade in Google Assistant. And iOS users simply download the Google app, which will now include Gemini. This will let you call up Gemini in the same way that you use Google Assistant: by pressing the power button, swiping from the corner of the screen, or saying “Hey, Google!”
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The most powerful version of Gemini, called Gemini Ultra, is now available for the first time. Google is also replacing Bard, its ChatGPT rival, with Gemini. Bard, which has been powered by a version of Gemini since December, will now be known as Gemini as well.
To get Gemini, you have a few options:
Gemini Pro, Google's middle-tier model, which has been available through Bard since December, will continue to be accessible for free on the web. There is now a mobile app for Gemini. If you have an Android device, you can download the Gemini app or choose to upgrade in Google Assistant. For iOS users, simply download the Google app, which now includes Gemini.
Hard Knocks: A Dove Big Game Film | Super Bowl Ad 2024
45% of girls are quitting sports – and low body confidence is the #1 reason why.
Dove 's commercial during the Big Game has marked a significant return to the grand stage of advertising. By leveraging the Broadway classic, ‘It’s the Hard Knock Life,’ in a poignant manner, Dove has taken a strong stance against the issue of low body confidence among young girls. The involvement of prominent figures such as Kylie Kelce, Steve Young, and Venus Williams has further bolstered the message, emphasizing the importance of supporting young girls.
The creative integration of the iconic ‘It’s the Hard Knock Life’ with a narrative on body confidence effectively resonates with the audience, leveraging the familiarity of the tune to convey impactful messaging.
The collaboration with influential sports icons adds authenticity and relatability, enhancing the campaign's credibility and emotional appeal.
Dove's partnership with 耐克 to co-develop the Body Confident Sport program offers tangible tools for coaches, presenting actionable solutions beyond mere awareness.
However, the 30-second slot may limit the depth of addressing body confidence issues, potentially glossing over the complexity of the problem. The risk of the ad's commercial nature overshadowing its message could dilute its impact, especially in a heavily saturated advertising environment.
In addition, the diverse Big Game audience might not fully comprehend the significance of the message amidst the high-energy commercials, potentially missing an opportunity to engage a broader demographic.
Despite these considerations, Dove's Super Bowl Ad represents a bold move in addressing body confidence issues and fostering empowerment. The strategic use of the grand stage and the collaboration with sports icons has undoubtedly elevated the visibility of this important cause.
When AI hears a problem | In Machines We Trust MIT Technology Review
"Hidden away in our voices are signals that may hold clues to how we’re doing, what we’re feeling and even what’s going on with our physical health. Now, AI systems tasked with analyzing these signals are moving into healthcare."
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