Phygital Splash 29: From Brain Training with VR to Creating New Growth Platforms
Welcome to the Latest Phygital Splash of At Lader's!
This edition covers a wide range of compelling subjects, each offering perspectives and insights into the current trends and developments shaping the intersection of online and offline worlds.
Let's continue to learn, innovate, and create new growth platforms (please refer to one of the articles in this edition about such platforms) together!
The Morning After: Is Call of Duty losing its grip on gamers? | Mat Smith Edgadget
Can You Grow Your Startup Without Product-Market Fit? | Daphne Tideman Entrepreneurship Handbook Medium
What is the number one reason Product-Market Fit (PMF) work gets deprioritised? Because of the pressures to grow.
Progress to growth is progress to Product-Market Fit.
There are several ways to build a resilient team in challenging times. First, help ensure everyone on the team understands what their purpose and role in the company is. A clearly defined mission helps employees think creatively about challenges with a focus on their key goals.
Having effective communication among team members is also vital, especially in times of tension or crisis. Clear communication avoids misunderstandings and helps everyone move in the same direction with a unified message.
Creating New Growth Platforms | Donald Laurie, Yves Doz, and Claude P. Sheer Harvard Business Review
Sooner or later, most corporations reach a point where their ability to generate growth internally falls well short of the growth rates expected by the board and CEO and demanded by investors. [..] We asked these executives and managers the same basic question: “Where does your growth come from?” And we found a consistent pattern in their answers. All the companies grew by creating what we call new growth platforms (NGPs) on which they could build families of products, services, and businesses and extend their capabilities into multiple new domains.
In every successful case we observed, the head of an NGP unit, or chief growth officer (CGO as we called him or her), was a future contender for the CEO position or a unique senior executive with credibility, organizational skill, and a deep interest in opportunities beyond the current mix of businesses. These executives typically had a sense of curiosity, an external focus, and authority to act.
Unfortunately, when it comes to understanding random phenomena, our intuition often lets us down.
We ascribe meaning too readily to the clustering that randomness produces, and, consequently, we deduce that there is some generative force behind the pattern.
Pareidolia, in which an observer interprets an ambiguous auditory or visual stimulus as something they are familiar with. This phenomenon, otherwise known as “patternicity,” allows people to spot shapes in the clouds and is the reason why people think they see a man in the moon.
Apophenia sends us looking for the cause behind the effect when, in reality, there is none at all. When we hear two songs by the same artist back-to-back, we are too quick to cry foul in the belief that we have spotted a pattern, when in fact these sorts of clusters are an inherent feature of randomness.
领英推荐
If you use Notion , you might want to try Notion Calendar if you haven't already. It allows users to manage their schedules, events, and tasks in a convenient and organized manner. With Notion Calendar, you can easily plan and track your appointments, meetings, deadlines, and other important dates.
Some key features and functionalities of Notion Calendar include:
Calendar View.
Event Creation.
Integration with Notion.
Collaboration.
Customization.
Chat SkiPT: The World‘s First Authentic Intelligence | WienNord Serviceplan
Made by Michael Wieser , the Chat SkiPT ad campaign is centered around the concept of "Authentic Intelligence," positioning it as the world's first of its kind. The campaign aims to address the growing reliance on artificial intelligence for travel-related information and the potential for generic or mainstream suggestions. Chat SkiPT, developed by the ?sterreich Werbung / Austria Tourism , aims to provide personalized and authentic recommendations for travelers seeking unique and immersive experiences.
The ad campaign showcases the capabilities of Chat SkiPT in offering tailored travel advice, emphasizing its ability to go beyond generic responses and provide users with insights into lesser-known destinations, local experiences, and hidden gems. Through the use of advanced AI technology, Chat SkiPT is positioned as a reliable and personalized travel companion, offering users the opportunity to explore destinations in a more authentic and meaningful way.
The campaign highlights the benefits of using Chat SkiPT, such as discovering off-the-beaten-path locations, engaging with local cultures, and creating unforgettable travel experiences. It emphasizes the platform's ability to understand individual preferences and curate personalized travel recommendations that align with each user's unique interests and travel style.
I believe the Chat SkiPT ad campaign effectively taps into the current trend of AI reliance in travel planning and offers a compelling solution with its "Authentic Intelligence" concept. The campaign successfully communicates the value proposition of Chat SkiPT by addressing the limitations of generic AI recommendations and positioning it as a revolutionary platform that brings authenticity and personalization to travel planning.
The use of the term "Authentic Intelligence" is a clever and attention-grabbing way to differentiate Chat SkiPT from traditional AI travel tools. By emphasizing the platform's ability to provide genuine and tailored travel experiences, the campaign appeals to travelers seeking unique and off-the-beaten-path adventures. The ad effectively communicates the idea that Chat SkiPT understands the individual traveler's desire for authentic experiences and aims to fulfill that need through personalized recommendations.
Furthermore, the ad campaign effectively leverages the emotional aspect of travel, highlighting the potential for meaningful and immersive experiences that go beyond mainstream tourist attractions. By showcasing the diversity of travel experiences that Chat SkiPT can offer, the campaign positions the platform as a trusted and invaluable resource for travelers looking to explore the world in a more authentic and meaningful way.
Overall, the Chat SkiPT ad campaign effectively captures the essence of personalized and authentic travel experiences, making it a compelling offering in the evolving landscape of AI-driven travel planning.
Scaling Generative AI in the Enterprise - with Harsh Kar of Genpact | The AI in Business
The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI. Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.
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