Phygital Campus Engagement: The Future of Talent Acquisition for Engaging Campus Talent"

“Engaging with campus talent has become more important than ever, as companies seek to attract top talent from universities and colleges. However, traditional methods of engagement such as pre-placement talks and case competitions often fail to communicate the company's message in an engaging and thought-provoking manner”.

The rise of the #phygital world is transforming the way companies and startups engage with campus talent or young talent. As the world continues to adapt to the COVID-19 pandemic, more businesses are leveraging the benefits of integrating #physical and #digital experiences to connect with the next generation of employees in a meaningful way. This trend is expected to continue to grow in the next 5 years, with more and more companies adopting innovative ways to engage with young talent in a phygital environment.

One of the most popular ways that companies outside India are engaging with campus talent in the phygital world is through #virtualcareerfairs. These events allow companies to connect with students from all over the world, without the need for physical travel. Through virtual booths and chat rooms, companies can showcase their brand, culture, and job opportunities to students in a way that is both interactive and informative.

In addition to virtual career fairs, many companies are also using social media platforms to engage with young talent. #Socialmedia is a powerful tool for building relationships and establishing a strong employer brand. By sharing content that is relevant and interesting to students, companies can attract the attention of the next generation of workers and build a pipeline of talent for the future.

Another way that companies are engaging with young talent in the phygital world is through online #mentoring and coaching programs. These programs allow students to connect with industry experts and learn from their experience and insights. Through video calls and online chat platforms, mentors can provide guidance and support to young talent, helping them to develop the skills and knowledge they need to succeed in their chosen field.

The shift towards hybrid or phygital hiring is also changing the role of campus recruiters and university relations professionals. These professionals must adapt to new methods of reaching and engaging with potential candidates, including the use of technology in the recruitment process. Campus recruiters are now utilizing virtual platforms and tools to connect with students and recent graduates who are unable to attend on-campus events. This includes virtual career fairs, webinars, and video interviews. University relations professionals are also using social media and other digital channels to promote job opportunities and engage with candidates.

As technological advancements continue to revolutionize the field of human resource management, #talentacquisition is also undergoing significant transformations. In particular, engaging with campus talent has become more important than ever, as companies seek to attract top talent from universities and colleges. However, traditional methods of engagement such as pre-placement talks and case competitions often fail to communicate the company's message in an engaging and thought-provoking manner.

To address this issue, the concept of Phygital Campus Engagement has emerged. This approach combines physical and digital experiences to create a unique and immersive engagement platform for university students. By leveraging social media, #gamification, and other digital tools, companies can engage with campus talent in a more effective and memorable way.

As per the research done by Kanchan Belani and Ankitha Rajesh (alumni of JAGSoM - Jagdish Sheth School of Management , Bengaluru) during their career track project founds that to implement the Phygital Campus engagement approach successfully, companies need to focus on several key learnings. Firstly, clarity of concepts is critical, as students may not be familiar with certain terms and concepts related to talent acquisition. Secondly, communication skills are essential to developing engaging posters and mini-engagement events to attract participants before and during the event. Thirdly, phygital campus engagement can play a significant role in #employerbranding, as it offers a creative and innovative approach to recruiting that can set companies apart from competitors. One effective strategy for implementing Phygital Campus Engagement is through scavenger hunts. By incorporating elements of gamification, companies can create a fun and engaging experience that allows students to interact with the company's brand and culture. Through the scavenger hunt, companies can also gain insights into the talent pool and areas for improvement in their recruiting strategy. Finally, #analyticalskills are essential to evaluate the success of the engagement strategy. Data visualization software such as Tableau, SPSS and Excel can provide deeper insights into the talent pool and areas for improvement. By leveraging these insights, companies can continuously refine their engagement strategy and attract top talent from universities and colleges.

Overall, Phygital Campus Engagement represents a new frontier in talent acquisition. By combining physical and digital experiences, companies can create a unique and immersive engagement platform that can set them apart from competitors and attract top talent from universities and colleges.

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Moreover, there is an increased emphasis on skill-based hiring. With the changing job market, companies are placing a greater focus on candidates' #skills and potential rather than solely on their academic qualifications. As a result, campus recruiters and university relations professionals are partnering with #faculty and #staff to identify candidates who possess the required skills and competencies for specific roles. For example, JAGSoM is a business school that offers candidates a career-focused approach based on their aspirations. By selecting a Career Track aligned with their goals, students receive mentorship and guidance from domain specialist faculty to acquire the required competencies and skills for industry readiness. These career tracks focus on job roles and aligned competencies, allowing for an immersive experience that ensures candidates are well-equipped for their desired roles.

In conclusion, the rise of the phygital world is transforming the way companies engage with campus talent in the talent acquisition process. With the COVID-19 pandemic, more businesses are leveraging the benefits of integrating physical and digital experiences to connect with the next generation of employees in a meaningful way. Phygital Campus Engagement is a new frontier in talent acquisition, combining physical and digital experiences to create a unique and immersive engagement platform for university students. By leveraging social media, gamification, and other digital tools, companies can engage with campus talent in a more effective and memorable way. As the shift towards hybrid or phygital hiring continues, campus recruiters and university relations professionals must adapt to new methods of reaching and engaging with potential candidates. There is also an increased emphasis on skill-based hiring, with companies placing a greater focus on candidates' skills and potential rather than solely on their academic qualifications. Overall, the future of talent acquisition lies in embracing the phygital world and utilizing innovative strategies to attract and engage top talent from universities and colleges.