Photographing the global media launch of the Rolls-Royce Cullinan in Jackson Hole, Wyoming

I really love shooting new vehicle product launches. For over a decade I've worked on both sides of these events - attending them, to photograph features for magazines such as CAR, BBC Top Gear and Car & Driver, as well as working on them, for manufacturers such as Bentley Motors, Genesis, Infiniti, Lexus, Mercedes-Benz UK, Porsche of Great Britain and Rolls-Royce Motor Cars.

Cullinan was the fifth launch event I've shot for Rolls-Royce since 2012. For four weeks in September and October I photographed the car in and around Jackson Hole, Wyoming. Locations were prearranged but the brief was loose - go, see, and just make it happen - my favourite way to work.

Cullinan is Rolls-Royce's most highly-anticipated new release for decades - their first SUV, and a new benchmark in this thriving sector. The car embodies years of development and millions of dollars of investment by a manufacturer universally acknowledged as representing the pinnacle of motoring luxury.

Below are some of the images which were distributed to the world's media, and formed the first in-depth look at Cullinan since its announcement in early 2018. It is an absolute honour have been trusted to create something so significant to the success of the launch event, the car, and the future of one of the world's greatest brands.

James Lipman is a photographer based in Palm Springs, California

+1. 310.227.6525 // jameslipman.com