Phoenixes will rise from the coronavirus catastrophe.
The business world has been turned upside down by COVID-19. Offices are empty and shops are shut, and face-to-face interaction has been largely outlawed. In these circumstances, printed editorial and traditional advertising see their value plummet.
In the first few weeks we find our feet, we prepare for what we hope is a short blip in our business lifecycle. We create the best out of a difficult situation, 'set up our stall' to work from home, talk to our friends, family and clients of our shared crisis and we wait! But honestly, just how long do we wait before we recognise we shouldn't only be planning for the aftermath but the coming months ahead. I don't dismiss the severity of the situation or assume that every business will recovery as easily as others, if at all. Yet, could this be a time for the tortoise to take the lead, and make progress while others wait it out?
Your marketing must now offer a direct route to purchase.
The businesses that survive will be those that accept the new normal quicker than others, and instead of licking their wounds and reminiscing over lost contracts and immediate shortfalls, look to find strategies for success in a world dominated by this medical emergency.
If you are not already in a position to offer online purchasing for your goods or services, now is as good a time as any to look at your options for integrating this into your business model. Admittedly, there are an abundance of bespoke solutions and off-the-shelve options that could prove overwhelming on top of the challenges of working from home with the children in the background or the constant draw of the fridge, kettle or daily exercise cram! But, this is the success of your future in the balance and well worth the time invested to discover your routes to market.
In 2020, it's easier than ever to adapt your business strategies.
Social media sites serve as both means of staying connected and as real-time news outlets; users frequent search engines in search of both entertainment and information; dried-up sales funnels leave owners furiously refreshing their email inboxes.
More than ever before, the global population is glued to the internet.
In 2019, there were brands who chose not to embrace digital marketing, in favour of investing in traditional advertising and a high street presence. They opted away from its ability to reach customers directly, away from its ability to target demographics and interests, and away from the reliability of its Return on Investment.
Opting out of digital marketing is no longer an option. When users can only interact with that which can come into their home, it is the only way to get your brand noticed.
No one ever made money in business by standing still without adapting to the crisis unfolding around.
Forward-thinking firms are already planning their next moves, accepting that the quicker they can dust themselves off, short term pain will turn to long term gain.
There is no silver bullet, every business requires a unique mix of marketing activity. Talk isn't cheap, it's free. Now is a good time to seek advice from those experts around you willing to help you gain the best from a difficult starting point.
The guidance and advice from the experts at AsOne is free and comes with no obligation.
AsOne's 20 years expertise in digital development, ecommerce and digital marketing spans a host of sectors and industries. From health to wealth, building digital marketing strategies for clients of all sizes and on all budgets. With our zero commission pricing structure, you can be assured that every decision made is in your best interest.
Let's get through this together; AsOne.
Talk to AsOne today on 0161 368 9100 about your business needs and let us help you build a better online presence to secure a stronger future for your business or find details of our eCommerce support package here.