Philosophy: it’s not just for philosophers
Sir John Hegarty
Co-founder and Creative Director at The Garage Soho & The Business of Creativity
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Feeling baffled by the current state of the world? This week offers a chance to wrap your mind around things. The third Thursday of every November is reserved for thinking. World Philosophy Day is a ruminative date in the calendar, led by Unesco. It encourages people to gather so they might consider trifling issues such as our conception of reality, the perception of existence, and – of course – the fundamental nature of knowledge.
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This might sound vague, but there’s a more practical intent, according to Audrey Azoulay, Unesco’s Director-General: “In order to build a better world, to move towards an ideal of peace, we know that we must adopt a philosophical approach…” she says. “Philosophy is therefore essential when it comes to defining the ethical principles that should guide humanity.”
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Indeed. While we might overlook the discipline’s potential in unravelling the mysteries of our society, we underplay its importance in business too. Specifically, when it comes to developing one for our creativity. “Now, what is your creative philosophy?” is a question that would result in a blank look in most job interview settings. But if your career involves having ideas and turning them into products, communications, or services, then it pays to have one.
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Your philosophy is the substance that makes your work unique. It’s a meaning that guides your biggest decisions. Look closely at any world-beating company, and you’ll discover that their output is governed by a belief. So, this Thursday, I have a proposal. Book out some time in your schedule to revisit, refine, or draw up your creative philosophy (I wrote a quick guide on how to find it back in Issue 16[https://businessofcreativity.beehiiv.com/p/issue-16]). If it doesn’t help you unravel the secrets of the human condition, it will help you get more from your talents.
Breezin
1 小时前Contemplation and reflection in mirrors assert that selfies are worth it. "Who else will love me, if not my selfie" is a good philosophy. It sure keeps the head and hair in place.
Exactly. Beyond all the things that we can put in perspective and language and thinking, for me has become a matter of reference and conversation with some customers. And always help us to sift!
GOOGLE
1 周EXPERT I haven't WATCHED, television 4 ?? 27 plus YEARS ... ?? brain - waves TV
Brand Storytelling in 3D Motion | Art Director | Motion Director | Supporting Marketing Managers and With Scroll-Stopping 3D Content That Sells | Cinema 4D, Redshift & X-Particles
1 周Self-reflection and really understanding your inner motivations, both good and bad, not only helps on a personal happiness level but also creatively as well. Looking forward to the read!
Community Volunteer at Camp Breakaway
1 周I always admired Bill Bernbach's philosophy about making advertising successful, "let's tell the truth".