Philadelphia Eagles: Native Video Hub
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Action???: The Philadelphia Eagles launched a redesigned native video hub within their app, looking to enhance the overall user experience for their fans. We are thrilled to spotlight this new feature, which allows fans to quickly search, scroll, and watch the latest videos, highlights, and exclusive premium content from the club, including content from previous seasons.
The Eagles' video hub features a waistband at the top of the page that provides fans with easy access to three key sections: Latest, Channels, and Highlights. Each section has a guide button that, when clicked, opens a modal with all available videos in one place, making it easier for fans to access all the content they need without having to leave the page. Additionally, fans can select each video to Add to Queue, Bookmark, and Share.
The Eagles tagged and categorized their video clips into 15+ distinct Channels,
Eagles fans won't find a better collection of premium content anywhere else.
The native video hub is sponsored by Pepsi, and individual Channels have other partners attached to them as well, e.g., Eagles Unscripted, presented by Lincoln Financial Group, features dedicated partner placement within the Channel page, along with unique freestyling brand elements.
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Hear from Christopher Rutledge, Digital Product Manager at the Philadelphia Eagles, who says, “In the process of redesigning the Eagles mobile app video hub, our focus was on enhancing the user experience by providing a more seamless journey through our content. With a wide range of video segments available, we found that a simple display of the latest videos was not enough to effectively showcase the depth of our content. The video hub now allows users to easily discover content and explore videos from previous seasons.
Our partnerships with sponsors are an essential part of this redesign. For example, Eagles Unscripted, presented by Lincoln Financial Group, now features dedicated branding within its segment, enhancing the overall experience for our fans. Partner branding is integrated in a way that complements the user experience, creating a comprehensive video guide.
Insights from data analysis have shown that users are engaging with videos from past seasons, indicating the success of the guide in assisting targeted searches. Whether users are looking for highlights or exclusive series, the video guide serves as a valuable tool that resonates with our audience.
Moving forward, we are excited about the continued evolution of our app, using data to enhance the user experience. The Eagles mobile app video hub is more than just a platform; it is a dynamic narrative that we will continue to develop based on user interaction and feedback.”
We want to send a massive shout-out of gratitude to Christopher Rutledge, Digital Product Manager, Melissa Ward, Digital Product Coordinator, Chris McPherson, Senior Manager, Digital Media, Tanmay Patel, Vice President, Business Data & Analytics, and Sarah Casey Zangrilli, Head of Digital Strategy.
We are absolutely thrilled with this incredible video hub that you created for Eagles fans, which has taken our Cards platform to new heights. Your hard work, dedication, and expertise have been remarkable to watch, and we are so grateful for your contribution to our success.
Download the Philadelphia Eagles app today. ??