PhD in Industrial Marketing

The Centre for Business Model Innovation (CBMI) at Link?ping University is seeking a Ph.D. candidate for the coming academic year.

The PhD position is part of the research project Data-Driven Service Transformation in Industrial Ecosystems, which is funded by the Wallenberg Foundations and will be carried out together with industry partners. The overall aim of this project is to explore how data-driven service transformations are altering markets and value creation for businesses, industrial ecosystems, and society.

Read more and apply here! Your application must reach us no later than 20th of June 2024.

Your work assignment

Focusing specifically on B2B companies, the project will examine how organisations can leverage the potential of data sharing, AI, and digital platforms to capitalise on service innovation opportunities. It will also investigate how to incentivize engagement among ecosystem members and how to orchestrate such platforms and ecosystems so that value from new services is realized.

As a PhD student, you devote most of your time to doctoral studies and the research projects of which you are part. Your work may also include teaching or other departmental duties, up to a maximum of 20% of full-time.

You will work under the guidance and supervision of Professors Christian Kowalkowski and Lars Witell. The PhD programme includes research training courses, and you are expected to participate in international research conferences and collaborate with a network of esteemed international researchers.

Your profile

We welcome applications from students with a background in disciplines such as business, marketing, industrial engineering and management, and statistics.

You should have a strong interest in marketing strategy and technology management, and an affinity for learning both qualitative and quantitative methods.

Your qualifications

Eligible applicants must have completed a Master of Science degree, a research master’s/M.Phil degree, a comparable degree relevant to a Marketing specialisation, or completed courses with a minimum of 240 credits, at least 60 of which must be in advanced courses.

An excellent command of both written and spoken English is a requirement. Proficiency in Swedish is an advantage but not a requirement.

Your workplace?

CBMI—Centre for Business Model Innovation

You will be affiliated with the Centre for Business Model Innovation (CBMI), a research centre focused on how companies create sustained competitive advantage through novel business models. Read more here. CBMI is part of the Department of Management and Engineering (IEI).

IEI spans a wide range of fields, from economics and management to technology and design, with a strong focus on innovation and development to foster a sustainable society. It is a robust research department with several researchers who have published in top-tier journals, such as those found at level 4 in the Academic Journal Guide.

The department’s doctoral students have achieved success and have been placed at well-renowned universities and companies, such as Auckland Business School, BI Norwegian Business School, Accenture, Ericsson, and McKinsey & Company.

Link?ping University

At Link?ping University (LiU), we utilize boundary-breaking research and innovative education to address the challenges of today. We maintain continuous and close contact with industry and society to ensure our research and education are relevant and impactful. International rankings place LiU among the world’s top universities. LiU continues to provide generations of curious individuals with the opportunity to grow and contribute to a better world. We achieve this with the collective strength of our 37,600 students and 4,300 co-workers.

LiU is the most attractive Swedish university, according to REBR’ employers branding survey 2022 and 2023.

Additional information

Link?ping University offers a dynamic and engaging research environment along with:

·?????? Ph.D. programme with supervision and support from top scholars.

·?????? Industry collaboration with market-leading companies.

·?????? International academic conferences and opportunities to stay at distinguished universities abroad.

Salary and benefits

The PhD employment comes with a competitive salary, wellness grants, and occupational healthcare. More information about employment benefits at Link?ping University is available here.

Starting date

By agreement. Ideally, August-September 2024.

Living in Link?ping

Link?ping, the winner of The European Capital of Innovation Awards 2023 in the category ‘European Rising Innovative City’, is home to cutting-edge technology companies like Saab and has a vibrant science park with over 600 companies. Link?ping offers an inclusive culture as well as ample opportunities for outdoor recreation. For more information on living in Link?ping, see here.