Pharma/Medical Device Marketers: 7 Reasons NPs/PAs Should Have Your Attention

460,000 NPs/PAs make up one out of every three providers who:

1.?Write over one-third of U.S. prescriptions and often (95%) make treatment decisions independent of physicians (2022).

?2. Write more than 1 billion prescriptions each year and see 28 million patients across the U.S. each week. (NPs/PAs prescribe more frequently than MDs for many drugs including monoclonal antibodies, psychotropic meds, opioids, and antibiotics.)

3.?Are prevalent in both primary care and nearly every specialty field. (Primary care NP/PA visits grew 129% over four years. NPs/PAs in specialties grew 22% in eight years and permeate 60+ specialty fields.)

?4.?Are expected to make up half of all providers by 2030 due to exponential growth. ?More than 36,000 new NPs entered the workforce last year along with 9,000+ new PAs. NPs/PAs are growing four times as fast as MDs, with NPs growing 12% in one year while the PA profession grew 28.6% over the past four years.

?5.?Treat medically complex patients - one study found NPs/PAs are almost twice as likely to be involved in specialist care when the patient has four or more chronic conditions.

?6. Sit on purchasing and formulary boards. (Almost half of NPs are involved in purchasing medical supplies, and nearly half of all NPs/PAs have been involved or are currently participating on a committee.)

7.?Train and influence new doctors as experienced NPs/PAs. (In one study, 76% of surgical residents felt NPs/PAs contribute to resident education. In another study 60% of residents said NPs/PAs taught them protocols and guidelines.)

(Sources available upon request)