PHARMA-TAINMENT To transform Your Pharmacy

Despite the?e-commerce?and the 24/7 connection, people keep on purchasing from pharmacies.?

?In the present?newsletter?the below-items will be treated more in detail:

·??some new ideas to retain clients within the pharmacy premises;

·??the importance of pharmacy entertainment;

·??the benefit of services.

?Pharmacy theme-oriented meetings

?Which are the new trends to make clients enter your pharmacy? Have you ever heard about?PHARMA-tainment?

Such a word, as you can assume, is a composite word made by the union of?pharmacy?and?entertainment, advice and sale in pharmacy, but keeping an eye on entertainment as well.

George Ritze, an American sociologist, was the first to point out the term?retail-tainment?within his essay?“Enchanting a Disenchanted World: Revolutionizing the Means of Consumption”?(1999). He used to talk about how to successfully cope with the clients on the verge of the third millennium. Sartoretto Verna, for the first time, have translated these very concepts within the world of pharmacy.

?PHARMA-tainment’s?philosophy fosters the use?of sounds, environments, emotions and activities within the pharmacy to garner interest on the offer and the related mood. The whole package must be supported by the state-of-the-art of technology.?

?A couple of samples of pharmacy footage in which the medicines and entertainment get along together to garner interest.

?Should you be willing to go big or not, there is just one secret: being different.

?Some enterprises operating within the retail business stress a branded experience to make extra-ordinary feelings get alive. Events and relaxation facilities are also currently very popular.?Providing your front-end with a make-up or nutrition corner will make your clients’ stay more comfortable. Your pharmacy walking area will be transformed into a space in which people are enthusiastic to go back to.?And they are not likely to come back alone.

?A sample of an experiential space: herbal tea area in the Marra Pharmacy (Italy)

?Keyword: having fun

?The entertainment point makes all the difference.

Why the “health target” cannot be achieved by having fun and respecting others?

?In addition to that, from the inside, people will be in a position to share their experience with many more individuals thanks to the networks and mobile devices. A “solo” purchase experience will become in this way a moment to be socially connected.

?Any ideas? Please find enclosed a few Sartoretto Verna’s ones:

?Setting up one or more spaces dedicated to product sharing. Some?promoter?o?make-up?figure may be added in the arena, or alternatively in the beauty center room, as well as providing some spaces with a device for selfies! As far as beauty treatment boxes, why do not take into consideration a corner equipped with a smart-mirror? It is about next-gen mirrors leading one to purchase throughout the augmented reality. There is no need to wait for the end of a skin treatment or a hair one, as well as a laser session or a health pathway… the mirror handles that!?

?On the wave of this futuristic scenario _ but not too far _ we cannot omit the “intelligent shop windows” scanning people passing-by and pinpointing gender, age and alike in order to suggest tailor-made solutions offered within the pharmacy.?It is a marketing approach perhaps too straightforward, but an effective one! In addition to that, corners dedicated to test and share some “medical devices” can be also contemplated;?

?Keyword #2: utility

?Having fun is appropriate, should it not be associated with a useful service though… it does not last for a long time! In that respect, the digital arena offers a couple of intelligent solutions:

?1.???The?virtual-assistant, an integrated system within the pharmacy consulting rooms to help patients to find the most appropriate solution to clients’ needs.?We are not talking to provide a simple breakdown list of related products, but an informational support thanks to a specialists’ selection and tele-medicine;

2.???Face-App?use allows to show the result of a health pathway as per pharmacy advice directly on the patients’ body or face. Likewise, it is possible to create a client’s face make-up highlight. An email may then catch up again with the client at home to remind him of the procedure as a whole.

?The future of Pharmacy

?If we look ahead,?retail shops will transform themselves into shopping advisors.?We often already have a scene like so, mostly when people take advantage of the shop premises to test the article and then complete the purchase on-line.

?And the pharmacy??

The pharmacy is since ever a guarantee for your own health, it is a neighborhood’s point of reference, and will be like so also through the years ahead.

?Your fears of the future cannot be all fully justified… as long as you do not stop believing in your job and in your independence as a guarantee of health on your territory. Passion, determination and energy will be highly appreciated ingredients to keep your business prosperous and open to new challenges. Pharmacy will be supposed to put?consultancies?beside products to improve the patients’ experience within the premises and offer at the same time an outstanding service on the territory.

Delve into our V I S I O N.

Keep your independence and rely on technology to transform your pharmacy into an experience, a funny one but most of all useful to improve your patients’ health and wellness. Do not lag behind, start immediately to plan. And if you are willing to submit your own ideas, drop us a note or come over next week in Dubai at the ArabHealth. We will be at Booth #CC80.?See you there.

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