Pharma Insights: April Blooms in Pharma Martech

A short break to switch gears could be essential for giving your brain a quick recharge before tackling a challenging task.???

So, why not take a moment and read Viseven’s captivating April newsletter? Explore fascinating industry updates and return to your tasks feeling refreshed and armed with invaluable insights.?

Gen AI Investigated?

The January McKinsey report is not exactly the latest news, but it does give us a bird-eye view of what to expect from Gen AI in the coming months.??

Experts have reviewed the pharma use cases and even put together a table comparing the hype surrounding AI with reality.??

They have highlighted the key benefits the whole industry is after, which are information security, improved performance, and cost efficiency.??

You can dive into this report by clicking the link below:

Home is Where Health Is?

The FDA has initiated a new project to improve home healthcare through augmented and virtual reality (AR/VR) technologies.??

This initiative could pave the way for new methods of patient care management.?

Ultimately, the project goal is to transform patients’ homes into healthcare hubs.?

How Can You Balance Multiple Content Distribution Goals in 2024? ??

When all the content is good to go, ready visuals and polished text are waiting to be shared, the question is: where and how should you post it for the best outcome???

To craft effective content distribution strategies, consider answering five basic questions:?

- Do I know my target audience well enough??

- Do I have a single marketing ecosystem??

- Do I reuse existing content??

- Can I optimize costs for paid distribution channels??

- Do I explore the latest technology??

To learn more about how to implement distribution strategies in pharma, read the article from Nataliya Andreychuk, Viseven’s CEO and co-founder.?

Influencer Marketing: NHL Star in the “Get Body Checked Against Cancer” Campaign?

The 60-second video from AstraZeneca featuring NHL New York Rangers captain Jacob Trouba and his mother highlights the importance of cancer screening.??

This initiative promotes the practice of timely health check-ups, let alone epitomizes influencer marketing in the pharma industry.?

In November, the pharmaceutical company collaborated with the NHL to promote an initiative called GAME, which stands for Gauging risk factors, Arranging screenings, Making donations, and Educating loved ones.?

New AI Drug Discovery Powerhouse Xaira Rises with $1B in Funding?

Xaira will combine machine learning, data generation, and therapeutic product development to build a platform for drug discovery.?

With news of funding for this project, it is clear how much AI is transforming the pharma industry.??

From creating content to finding cures for once-untreatable diseases, AI’s capabilities are impressive and a sign of the major tech shift happening right now.?

Pharma Talks: Navigating the Content Maze by Viseven??

In April, we launched our first episode of the "Pharma Talks: Navigating the Content Maze" podcast.??

This episode features our CEO, Nataliya Andreychuk, discussing content strategy in pharma with Jean-Fran?ois Delas, Head of CSM Global, and Prasant Vijayakumar, Head of Content Strategy and Enablement.??

The focus is the use of data analytics for personalized storytelling, the benefits of modular content for consistent communication, and the impact of omnichannel marketing on customer engagement.?

Listen on YouTube or Spotify.

How To Bake Values into Your Brand Voice??

The Law of Universal Gravitation states that everything in the universe pulls on everything else with force.?

This phenomenon can be compared to a strong brand voice connecting with customers. A brand exerts a similar ‘attraction’ when customers recognize that you offer what they are looking for.?

Discover what it takes to cut through the noise in the highly competitive industry and build the voice that truly resonates.?

https://www.forbes.com/sites/forbesagencycouncil/2024/04/15/how-to-bake-values-into-your-brand-voice/?sh=1171eabb1b12??

Meet Viseven on the Road in May?

In May, our team will attend several industry events, and we would be delighted to connect with you there. Feel free to reach out via our LinkedIn DMs for more details!?

NEXT Pharma Summit ?

??May 14–15, Dubrovnik, Croatia?

?? Meet Nataliya Andreychuk , Prasant Vijayakumar , Anna Malivska , and Nataliia Kulyba ?

?? Prasant Vijayakumar, Head of Content Strategy and Enablement at Viseven, will take the Academy stage to discuss ‘Unveiling the Future: The Quest for Complete Content Automation’ on May 14, from 04:50 to 05:10 PM.?

2nd Pharma Omnichannel HCP Engagement Conference by UBIQ events ?

?? May 23–24, Lisbon, Portugal?

?? Meet Nataliya Andreychuk , Yuliya Sotska , Anna Zolotnytska , and Maciej Najdzion ?

?? Nataliya Andreychuk, Viseven CEO and Co-Founder, will give a speech on ‘Exploring the Synergy Between High-Quality Content, Data, and AI in Omnichannel Marketing’.?

ReImagine Pharma by Momentum Events ?

??May 21–22, Long Branch, NJ?

?? Meet Oksana Matviienko , Max G. , and Leo Sanchez ?