Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and visibility data. Could we perhaps be witnessing the emergence of Phantom Update III? It certainly appears that search results have been adjusted in line with the guidelines. 

Read Full Article here: https://blog.searchmetrics.com/us/2015/12/02/quality-update-phantom-3/