PGLS Pulse: January 2025
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Welcome to the PGLS Pulse: your source of timely and thoughtful news about the language services industry.
2025 Predictions: Future of the Language Services Industry
The future of global communication is both dynamic and demanding as businesses navigate an increasingly multilingual and digitally connected world. Globalization, regulatory pressures, and awareness of language accessibility are fueling demand for innovative language services.
To stay competitive, companies must adopt culturally aware marketing strategies, partnering with language service providers (LSPs) who understand their unique requirements and industries to offer innovative language solutions.
In light of this, PGLS executives are calling 2025, “The Year of Transformation.” ?Simply put, LSPs that offer an AI-enabled value proposition without compromising indispensable human capabilities are best positioned for success. These providers go beyond traditional language services to advance the strategic goals of clients and partners.
Mohamed Hussein, Founder and CEO of PGLS, shares:
“PGLS makes a difference with purpose-built solutions that blend the irreplaceable elements of human capabilities and top-shelf products. By embracing industry evolutions and retaining the best linguists and most innovative tech leaders, we are showing up in 2025 with the same commitment to excellence and a transformative vision for the future of language services.”
Industry News
Embracing Transformation: Impact of Generative AI on Language Services
The language services industry is evolving rapidly, fueled by advanced large language models and emerging speech AI technologies that open up new avenues for more complex and tailored language solutions. There will also be a growing emphasis on privacy, risk management, and intellectual property, demanding a careful balance between human expertise and AI-generated outputs.
Companies are seeking language partners who truly understand their unique needs and industries, enabling the creation of higher-value, integrated solutions to address challenges. At PGLS, executive leaders recognize that AI-driven value propositions will empower LSPs to go beyond traditional offerings, bridging not only language barriers but also advancing strategic goals.
PGLS sets itself apart by offering purpose-built solutions that seamlessly integrate human expertise with cutting-edge technology. We embrace technological advancements while retaining top-tier linguists and innovative tech leaders to provide high-quality, efficient services.
Leadership Insights: Emerging Trends in Global Communications for 2025
To succeed in the global marketplace, companies must navigate increasingly complex multilingual landscapes to engage diverse audiences effectively. Providing multilingual support across all digital touchpoints and integrating language services into marketing and customer service strategies is essential for localizing customer experiences.
Equally important is crafting culturally aware messaging that aligns with local customs and values to foster trust and engagement. With advancements in AI, voice technology has emerged as a game-changer, enabling real-time language support that breaks down communication barriers. However, caution must be exercised when relying on AI in critical situations, like international diplomacy and legal contracts. Even the most advanced AI often struggles with nuance, intent, and cultural context.
In such cases, human translators play a critical role, offering cultural intelligence and ethical judgment that AI cannot replicate. Combining the efficiency of machine translation with human expertise ensures high-quality, accurate, and culturally intelligent communications.
For Linguists
The Linguistic Revolution: Unleashing AI in Language and Localization
Advances in AI are reshaping the language services industry. Traditionally, content creation for global audiences involved translating from one language to another. However, large language models now enable language service providers to create content directly in the target language, bypassing the need to translate from the source language.
As AI capabilities expand, new career opportunities are emerging, and the roles of language professionals are becoming more multifaceted. For instance, translators are evolving from focusing solely on translating content to acting as nuanced cultural informants, with AI providing draft translations.
To stay ahead of these changes, language professionals must develop new skills, including expertise in AI and prompt engineering, as well as strong communication skills and empathy to foster meaningful human connections.
How Agentic AI Can Create a New Vision for Translation
Despite advancements in machine translation, the translation industry remains stuck in the "information stage," relying heavily on static resources like translation memories. While these tools are undeniably useful for ensuring accuracy, agentic translation offers transformative potential.
It can elevate the role of translators to that of authors who not only craft content that resonates with diverse audiences but also drives engagement and influences actions such as purchases.
Bureau Works, a translation management system, features agents that learn terminology, identify inconsistencies, and flag potential issues like bias. These tools can empower human translators to make informed decisions, breaking free from the limitations of traditional translation workflows.
Job Opportunities
We are always looking for talented language professionals. If you are a translator, interpreter, or language instructor, PGLS wants to work with you! Explore our open roles here.
PGLS News
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